Marketing Lead

About Origin

Origin (previously 10xConstruction) is building general-purpose autonomous robots for US construction to tackle rising costs, safety risks, and labour shortages. Its modular, multi-trade platform combines purpose-built hardware with real-time site intelligence. The robots are trained in high-fidelity simulation and deployed on live sites, delivering 5x faster execution, 250%+ margin expansion, and significant cost savings. The team includes individuals from IITs, Stanford, UCLA, and others.

About the Role

As Marketing Lead, you will own how Origin is understood by contractors, developers, partners, press, and investors, and build the marketing function that turns that understanding into demand for OG1.

The role covers positioning, the awareness engine, always-on demand generation, events and industry presence, brand and messaging consistency, product marketing and launches, regional marketing for India, the United States, Europe, and Asia Pacific, founder-voice and employee-generated content programmes, and coordination of the content team, agencies, and partners. In the first year you are the marketing team: you set the strategy, fix the product page, write the brief, and staff the booth.

What You'll Do

• Define Origin's category position, proof, displacement, and confusion points, and build audience-specific message tracks.
• Run a sustained awareness plan and maintain objection handling for deal-deciding questions.
• Build always-on demand generation with playbooks, budgets, locked measurement, and monthly experiments.
• Own the website and product pages as sales surfaces, plus tracking, UTM discipline, and attribution.
• Own the showcase portfolio across trade shows, speaking slots, awards, demos, and investor events, and score paid appearances against cost.
• Publish and maintain the brand and messaging system and roll it out across teams.
• Build the launch playbook, own the release calendar, and write the single narrative brief for all creative partners.
• Equip Sales with enterprise kit, competitive comparisons, and current narrative material for fundraising.
• Write and run a localized marketing plan for each active market.
• Run the founder-voice programme and an employee-generated content programme.
• Direct the Creative Content Producer and manage creative, content, video, PR, and design agencies against measurable outcomes.

Must-Haves

• Five or more years in B2B marketing, including owning the function, its number, and its budget.
• Demonstrated product marketing experience that took a product to market.
• A track record of positioning work that others adopted and repeated.
• Proven ownership of demand generation against a pipeline number, including cost per qualified conversation.
• Experience marketing to enterprise buyers with committee decisions and multi-month sales cycles.
• Ability to work hands-on and strategically with no one else to hand work to.
• Strong writing, including positioning documents, launch plans, one-pagers, and conference abstracts.
• Comfort with analytics, tracking, attribution, CRM, and marketing automation.
• Ability to work with engineers, get technical claims right, and explain a complex physical product clearly.
• Discipline to market on evidence from real sites rather than renders or claims.
• Comfort enabling founders, engineers, and operators to use their own voices.
• Experience running events or field marketing as a pipeline channel.
• Experience directing creative people and agencies and coordinating a multi-team release calendar.
• Comfort working around robots, workshops, labs, and live construction sites.
• Willingness to travel domestically and internationally.
• Genuine interest in robotics, construction, startups, and physical products.

Good-to-Haves

• Experience marketing physical products in robotics, hardware, manufacturing, automotive, construction technology, industrial automation, or aerospace.
• Experience selling into construction, real estate, infrastructure, or field-service buyers.
• Experience with subscription, leasing, or as-a-service commercial models.
• Experience building a brand and design system that technical teams adopted.
• Experience marketing across multiple countries, including localization.
• Experience with account-based marketing, category building, fundraising material, press and analysts, or AI-assisted marketing tooling.
• Familiarity with construction workflows, jobsites, and industrial environments.

Application Requirement

Applicants must share examples of their own work, such as a positioning or messaging document, a launch plan, a campaign with results, or enablement material. Shortlisted candidates will complete a short practical assignment on positioning and launching OG1.

What You'll Gain

• The opportunity to define the category position of an early-stage robotics company.
• Ownership of an entire marketing function, its budget, and its first hires.
• Direct work with founders, engineers, robots, customer demonstrations, and field deployments.
• Experience marketing a physical, AI-driven product into one of the world's least digitized industries.
• Exposure across sales, fundraising, partnerships, and product.
• International scope from day one across India, the United States, Europe, and Asia Pacific.