Head of Platform Marketing

Job Summary

OpenGov's Head of Platform Marketing owns the platform narrative for the Public Service Platform and ensures it lands consistently across every GTM touchpoint. This is a senior individual contributor role reporting to the SVP of Marketing, for an expert writer and presenter who understands how B2B SaaS businesses work and can make a complex platform story feel clear and compelling to government buyers, field teams, and executives alike.

Responsibilities

Platform Narrative

• Own and evolve the platform narrative for the Public Service Platform, translating strategy into compelling content across every format: talk tracks, decks, video scripts, ad copy, onboarding material, and executive presentations
• Define what the field needs to believe and say about the platform above the product-line level: the story that connects ERP, Community Ops, and AI into something a government buyer actually understands
• Serve as the primary messaging counterpart to platform leadership: translating what is being built every week into content that resonates externally and keeps the field oriented as the platform evolves
• Own the narrative for OG Assist as OpenGov's most strategic platform capability; multiple value propositions are emerging and this role ensures they land with clarity and specificity across every audience
• Provide informed input on pricing and packaging decisions alongside platform leadership and growth marketing; brings the buyer and field perspective into those conversations without owning the outcome
• Make AI capabilities feel practical and specific to government buyers, not like a feature list
• Advise on platform narrative consistency across major external moments: analyst briefings, executive keynotes, conference presence

GTM Activation

• Ensure the platform story is consistent everywhere it shows up: seller pitches, PS and CS decks, onboarding, analyst briefings, press, and customer stories
• Set and hold the bar for what on-narrative content looks like; this is not about owning every output, it is about making sure nothing leaves misaligned
• Resolve conflicts before content reaches the field: AEs, CSMs, PS, and Support will surface competing needs and this role makes the call
• Create the conditions for GTM teams to stay excited about what we are building, not just informed about it; this person sets the pace and energy, not just the content
• Drive adoption of new capabilities with sellers, implementation teams, and customers; adoption is the metric, not completion of a training session
• Present and deliver directly when the moment calls for it; this person is credible in a room with AEs, CSMs, and executives alike
• Guide and influence cross-functional partners on platform messaging without direct authority

Writing & Storytelling

• Write copy that field teams read, believe, and use; not decks that get forgotten
• Own the work that cannot be automated: the judgment call, the room read, the narrative that only lands because a human made it
• Partner with growth marketers, comms, and product engineers to make sure launch moments land with the field, not just in a Slack announcement
• Lead customer-facing content (stories, case studies, enablement materials) that reflects the platform story accurately

Requirements and Preferred Experience

• 8+ years of experience in product marketing, platform marketing, or a GTM-adjacent role at a B2B SaaS company required
• Expert ability to write with clarity and precision: takes complex platform stories and makes them feel specific and urgent to a buyer audience required
• Deep understanding of how a SaaS business works: what drives pipeline, how AEs sell, how CSMs retain, what PS is actually doing in a deployment required
• Technical fluency sufficient to work directly with product engineers and translate what they built into something a buyer cares about required
• High agency: sees the gap, fills it, does not wait to be asked required
• Exec presence: can own a room and deliver the story live, not just write it required
• Demonstrated AI fluency: directs AI-assisted workflows, assesses output quality, and builds for augmentation rather than treating AI as a search engine required
• Government technology or regulated industry experience preferred