AWS Alliance & Growth Associate

Job Description – AWS Alliance & Growth Associate

Experience: 2–4 Years

Role Overview

We are looking for an energetic and relationship-driven AWS Alliance & Growth Associate to strengthen our strategic partnership with AWS. The role will be responsible for driving partner engagement, identifying joint business opportunities, managing alliance programs, and supporting revenue growth through collaborative go-to-market initiatives. The ideal candidate should possess a blend of business development, partner management, and technology understanding, with a strong interest in cloud, data, AI, and Generative AI solutions.

Key Responsibilities

Alliance Management

• Manage day-to-day engagement with AWS Partner Account Managers (PAMs), Partner Development Managers (PDMs), Solution Architects, and other AWS stakeholders.
• Build and nurture relationships across AWS sales, specialist, and technical teams.
• Coordinate regular business reviews and account planning sessions.
• Track and manage AWS partner programs, competencies, validations, and funding opportunities.

Pipeline & Revenue Growth

• Identify, qualify, and track joint sales opportunities with AWS.
• Work closely with internal sales teams to build AWS-led opportunities.
• Coordinate opportunity registration and pipeline reporting.
• Monitor joint pipeline health and revenue targets.

GTM & Marketing

• Plan and execute joint webinars, workshops, executive roundtables, and customer events.
• Coordinate marketing campaigns with AWS.
• Support development of joint case studies, customer success stories, and solution brochures.
• Drive customer references and marketplace visibility.

Partner Programs

• Manage AWS funding programs such as MDF, POC funding, Migration Acceleration Program (MAP), and other partner incentives.
• Ensure timely submission of required documentation.
• Track certifications, competencies, and partner scorecards.
• Coordinate partner portal updates and reporting.

Internal Coordination

• Collaborate with Sales, Delivery, Marketing, and Leadership teams.
• Ensure AWS teams have visibility into ongoing customer engagements.
• Coordinate solution positioning for Data, AI, Analytics, Cloud Migration, and Modernization offerings.
• Maintain CRM hygiene and alliance dashboards.

Reporting & Governance

• Prepare weekly alliance reports.
• Track KPIs, pipeline, certifications, events, and marketing activities.
• Present alliance performance to leadership.
• Maintain accurate records of AWS interactions and follow-ups.

Required Skills

• 2–4 years of experience in Alliance Management, Partner Sales, Business Development, or Cloud Sales.
• Good understanding of AWS Cloud ecosystem.
• Excellent stakeholder management and communication skills.
• Strong organizational and project coordination abilities.
• Experience with CRM tools such as Salesforce, HubSpot, or Zoho.
• Proficiency in Microsoft Excel and PowerPoint.
• Ability to manage multiple stakeholders and priorities.

Preferred Qualifications

• Experience working with an AWS Partner organization.
• Familiarity with AWS Partner Network (APN).
• Understanding of Cloud, Data Engineering, Analytics, AI/ML, or Generative AI solutions.
• AWS Cloud Practitioner or Associate Certification (preferred).
• MBA or equivalent business qualification is an added advantage.

Success Metrics (KPIs)

• Joint pipeline generated through AWS
• AWS-sourced revenue
• Qualified opportunities created
• Opportunity registration success rate
• Joint customer meetings facilitated
• Executive Business Reviews (EBRs) completed
• AWS funding secured (MAP, MDF, POC, etc.)
• Certifications and competencies achieved
• GTM campaigns and events executed
• Customer references and case studies developed
• Partner satisfaction and engagement score

Desired Attributes

• Relationship-oriented with excellent networking skills
• Self-driven and proactive
• Strong commercial acumen
• Passionate about cloud and AI technologies
• Analytical mindset with attention to detail
• Comfortable working in a fast-paced consulting environment

Why Join Us

• Opportunity to work closely with AWS leadership and partner ecosystem.
• Exposure to enterprise customers across Retail, BFSI, Logistics, Manufacturing, and Energy.
• Involvement in cutting-edge AI, Data, Analytics, and Cloud transformation initiatives.
• Clear growth path into Partner Management, Strategic Alliances, or Business Development leadership.