Marketing Operations Manager

The Role

We’re looking for a manager to join Marketing Operations team that will play a pivotal role in understanding our lead management process, solution design and execute on bringing those processes to life in our marketing automation platform (Marketo). A successful candidate for this role will have a strong ability to work with stakeholders, understand business problems, and translate them into technical solutions.

Core responsibilities include:

• Marketo Expertise: Contribute to the day-to-day management, troubleshooting, and solution design of our Marketo instance. We’re a lean team, so everyone pitches in and has opportunities to make a hands-on impact.
• Lead Management: Monitor and continuously improve lead management processes, including scoring, enrichment, lifecycle management, routing, and other operational workflows.
• System Design: Understand how our marketing technologies work together and help design solutions that create a connected experience while minimizing unintended downstream impacts.
• Campaign Design: Partner with demand generation and other marketing stakeholders to ensure campaigns are built and executed using best practices, with clear measurement tied to business outcomes.
• AI and Automation: Explore and apply AI-enabled features and automation within marketing technologies to improve efficiency, data quality, campaign execution, personalization, and team productivity.
• Technology Partnership: Help evaluate, implement, and optimize marketing technologies while contributing to a scalable and well-governed martech ecosystem.
• Troubleshooting: Provide thoughtful, hands-on troubleshooting within Marketo and across the broader marketing technology stack.
• Consent: Support the development and implementation of consent strategies in a privacy-first marketing environment.

About You:

• MCE certification or comparable Marketo expertise required.
• Experience using go-to-market technologies such as 6sense, Qualified, LeanData, and Salesloft is strongly preferred.
• Experience working with AI-enabled marketing technologies, automation, or workflow optimization.
• Strong understanding of Salesforce and how it connects with marketing systems.
• Solid understanding of lead management concepts, including scoring, lifecycle management, routing, enrichment, and campaign measurement.
• Strong problem-solving skills and the ability to translate business needs into practical technical solutions.
• A collaborative, service-oriented mindset and the ability to build trusted relationships with stakeholders.
• Self-starter with strong attention to detail and a desire to continuously improve processes.
• Ability to manage workload independently, prioritize effectively, and keep work moving in a fast-paced environment.
• 5+ years of experience in a Marketing Operations, Revenue Operations, or related operations role.
• Bachelor’s degree or equivalent relevant work experience.
• Ability to work in a fast-paced, deadline-focused environment and manage multiple projects at the same time.