Social Marketing Insights & Strategy Manager

About the role:

As a Social Marketing Insights Manager, you will bridge the gap between product strategy and cultural resonance. You will be a part of the analytics, measurement and insights teams for Google India’s social channels, ensuring our brands (like Search, Pixel, and Gemini) connect authentically with audiences. You are a subject matter expert in social platforms and AI-powered analytics, responsible for turning complex data into actionable stories that shape product positioning, creative content, and business growth.

What you will be doing:

• Strategy & Insights: Lead the measurement framework for all Google product areas. Translate complex social data into concise narratives for cross-functional stakeholders (Product, Sales, Creative, and Legal).
• Adept at and comfortable with building AI-first workflows to harness the power of the internet
• AI-Powered Listening: Build and manage real-time, AI-enabled social listening workflows to monitor brand sentiment, competitive landscapes, and emerging cultural trends.
• Strategic Consulting: Act as an internal consultant for Product Marketing Managers (PMMs), framing business questions into investigative social studies and brand audits.
• Creative Collaboration: Partner with editorial and creative teams to close the loop between data and content, using performance insights to modernize Google’s organic and paid social approach.
• Agency & Playbook Management: Lead social agency relationships and vendors. Develop a "Lighthouse" playbook for measurement and insights to be used across regional teams.
• Set KPIs and create comprehensive reports (weekly/monthly/campaign-specific) that visualize data and drive decision-making.
• Create advanced search queries for social listening to uncover conversation drivers and audience habits.
• Identify emerging formats and audience preferences to reach broader demographics.
• Monitor and optimize the effectiveness of both organic and paid social initiatives.
• Work on detailed reports for campaigns, all content working closely with agency

What you need to be great in this role:

• Comfort building AI-first workflows in the measurements and insights space
• Analytical Mastery: Strong ability to interpret digital media data, attribute results, and visualize insights in a way that informs business strategy.
• Platform Expertise: Deep understanding of the mechanics and measurement nuances of YouTube, Instagram, X (Twitter), Facebook, and LinkedIn.
• Technical Toolset: Proficiency in social listening and analytics tools (e.g., Brandwatch, Sprinklr, Google Analytics, Rival IQ, Facebook Insights, and Google Ads).
• Marketing Fluency: Familiarity with the full product lifecycle, from positioning and competitive analysis to paid social optimization and influencer strategy.
• Communication: Excellent ability to articulate "the why" behind the data to both technical and non-technical teams.
• Passion for and inquisitive about AI and new technologies
• Understanding and knowledge of AI tools is beneficial, but ability to learn and digest benefits and features of AI tools is critical