Job Description
About the role\nAs a part of the team, you'll lead product launch marketing for our Technology client, ensuring go-to-market success. You'll define the product's voice and build a loyal following, collaborating with a wide range of teams.\n\n### What you will be doing:\n- Own the end-to-end launch process, collaborating with cross-functional teams to understand product roadmap and launch strategy for APAC markets.\n- Directs the end-to-end execution of regional Go-To-Market (GTM) creative strategies. This involves synchronizing product launch GTM across diverse markets including India, Japan, Korea, and SE Asia to ensure a unified brand voice. Oversees the creation of storyboards and static/video assets for product launches and social campaigns\n- Establish efficient GTM operations to enable rapid product launches, while navigating a complex matrix of internal stakeholders (Regional Marketing, Legal, Product) and external partners.\n- Manage launch timelines, track progress, and coordinate with country and cross-functional teams to ensure successful execution.\n- Conduct and coordinate rigorous pre-launch scaled testing and channel feedback to product and engineering teams.\n- Contribute to content creation for targeted outreach initiatives, driving product usage and awareness in alignment with regional goals.\n\n### What you need to be great in this role:\n- Passionate about AI, with strong understanding of industry trends, Google\’s and competitors’ products and position in the industry.\n- Ability to manage ambiguity and constant change\n- Attention to detail and accuracy\n- Excellent project management skills\n- Strong communication skills, ability to create clarity amidst uncertainty and provide detailed, clear instructions to local teams and agencies\n- Proven track record of success in delivering projects on time and within budget\n- Knowledge of localization and translation processes\n- Experience with go-to-market planning and execution\n- Strong problem-solving skills\n- Passion for and inquisitive about AI and new technologies\n- Understanding and knowledge of AI tools is beneficial, but ability to learn and digest benefits and features of AI tools is critical.\n\nReq ID: 18508
