Associate Creative Director

About the role:

The Associate Creative Director - Copy combines campaign planning, creative strategy & copywriting. They are experts in storytelling and dramatization of subject matter. Their role is to create inspiring and exciting campaigns that go beyond the client brief, and help deliver tangible & measurable results for our client.

What you will be doing:

• Creative Thinking and Writing Skills

  • To be responsible for the conceptualization and execution of small, mid and large size thematic and tactical campaigns, across social, ecommerce & digital.
  • To understand the importance of brand & creative strategy and deliver output that is both creative and effective.
  • To understand the importance of telling stories
  • To ensure consistency and quality across all written content
  • To write short and long form copy, scripts, etc.
  • To create and repurpose content for different usages
  • Someone who can think video, content, editorial - very ideas/creative person
  • To maintain a high awareness of relevant trending topics and news to identify content opportunities

• Social Media Expertise

  • Optimizing social media content (language, message, tone) on the basis of the behaviour of our target audience
  • Understanding social media insights (reach, engagement etc.), and working with the analytics team to implement learnings and sharpen/better content.

• Project Management

  • To work closely with internal teams, marketing managers and cross-functional teams to create strong concepts from initial briefing
  • To set tone and drive creativity, working closely with agency and client leads to ensure creative excellence, timeliness and integrated thinking on what’s best for the brand.
  • To combine an authoritative voice and consumer education with comprehensive marketing integration.
  • To provide social support and consultation to cross-functional teams across products verticals, marketing, PR etc.

What you need to be great in this role:

• A minimum of 6 as a Copywriter at / across top-level agencies, with a strong digital background.
• Experience of working with international & national brands, having delivered pan-India large-scale campaigns
• A thorough understanding of how content can play out across multiple mediums.
• Someone who can think video, content, editorial - very ideas/creative person
• Good copy hands-on experience - needs to get GenZ and Millennials
• Demonstrated ability to combine and translate complex material from different sources and contexts into stories and content that engage and resonate with target audiences
• Prior experience writing spots for television is a must.
• An in-depth understanding of social media platforms is a must.
• Confident and comfortable working in a fast-paced, changing client environment
• A passionate and inspiring writer
• Self-motivated, working with little supervision
• Collaborative team player, open minded – nonpolitical
• Discrete about all confidential and personal information
• Driven, proactive, helpful, and enthusiastic team player
• Passion for and inquisitive about AI and new technologies
• Understanding and knowledge of AI tools is beneficial, but ability to learn and digest benefits and features of AI tools is critical