Copywriter

Role:

As a Copywriter you will be an integral part of the team. You will need to combine deep understanding of the trends and concerns inherent to the beauty industry with a varied skill set that will include copywriting, investigative research, script writing, conceptual thinking and content project planning. The role will primarily involve writing for digital/web: you’ll help brands fit their tone of voice to this landscape and advise on content that’ll powerfully connect with consumers. To do this you’ll need to be an expert storyteller able to find interesting and engaging ways of dramatizing subject matters, extremely digitally savvy.

You’ll also occasionally be asked to team up with other creatives to help conceptualise larger projects (I.E. videos, key visuals, social media campaigns). And due to the nature of OLIVER’s in-house agency model you’ll also need to be confident interacting directly with clients.

What you will be doing:

• Write, research and conceptualise creative, innovative content that brings readership and encourages sharing
• Write short and long form copies for social channels and ecommerce platforms
• Repurpose existing content for different uses
• Work closely with clients to create strong concepts from initial briefing through to execution
• Set tone and drive creativity, working closely with the Creative Director-Copy (CD/ Account Director) and Data Strategists to ensure creative excellence
• Maintain a high awareness of relevant trending topics and news to identify content opportunities
• Be responsible for working with internal teams to gather input and validate the content
• Ensure consistency and quality across all written content
• Present and articulate concepts to clients

What you need to be great in this role:

• 2+ years of strong experience writing copies for digital.
• Has worked for at least 1 creative agency before 
• Specifically looking after an array of beauty ¦ cosmetics brands.
• A thorough understanding of the language and needs inherent to writing for beauty brands
• Experience of publishing through social media channels and content management systems
• A powerful grasp of how content can play out across multiple mediums
• Able to use data and insight to inform creative
• A flair for words
• The ability to think conceptually when needed. Experience working as part of a traditional creative team (designer and copywriter) would be helpful
• Demonstrated ability to combine and translate complex material from different sources and contexts into stories and content that engage and resonate with target audiences
• Confident presenting and communicating clearly to other team members and clients.
• Passion for and inquisitive about AI and new technologies
• Understanding and knowledge of AI tools is beneficial, but ability to learn and digest benefits and features of AI tools is critical