Influencer Marketing Manager

About the role:

We are looking for a creative mind with experience and expertise in Influencer Marketing. The role involves understanding of the brand, its category, a knack for beauty, and understand of the FMCG sector. You will identify, lead, creatively direct, and execute influencer marketing & creative content for some leading beauty brands.

What you will be doing:

• Develop and execute influencer marketing strategies and creative campaigns
• Identify and build relationships with prominent influencers and thought leaders
• Attend relevant events for networking and business purposes
• Develop content ideas and curate content
• Research relevant industry experts, competitors, target audience and users
• Brainstorm new, creative approaches to influencer campaigns
• Keep abreast of emerging trends, technologies and influencers
• Liaise with the marketing team to create and coordinate marketing strategies that work across different channels
• Overseeing the development and implementation of all influencer campaigns from ideation to execution
• Creative planning and supervising shoots from time to time
• Set up and track Key Performance Indicators (KPIs) to measure the campaign’s success
• Serve as a liaison between our brand ambassadors/influencers/agencies and the marketing team
• Identify new opportunities for collaborating with established influencers and come up with innovative ways to approach influencer campaigns
• Cultivate professional partnerships with existing contacts
• Work with the marketing and design team to post influencer content on social media platforms
• Research market data and trends to establish best practices related to influencer campaigns
• Generate and present reports on campaign performance
• Keep up-to-date with the latest trends on social media and in the influencer community to provide recommendations for future campaigns

What you need to be great in this role:

• 3+ years of experience working in the relevant field.
• Degree in Marketing, Communications or any similar field
• Prior experience in leading influencer marketing campaigns
• Prior experience in beauty & FMCG sector
• Proficiency in analytics tools (Google Analytics, HubSpot, or TapInfluence)
• Proven track record in outreach campaign strategies
• In depth knowledge of social media marketing industry
• Impeccable verbal and written communication skills
• Well organized with great time management skills
• Outstanding project management skills
• Excellent interpersonal and relationship building skills
• Networking aptitude
• Thorough understanding of current social media and influencer marketing trends
• Proven experience in using social media platforms as marketing channels
• Excellent communication and relationship-building skills
• Passion for and inquisitive about AI and new technologies
• Understanding and knowledge of AI tools is beneficial, but ability to learn and digest benefits and features of AI tools is critical