Senior Field Marketing Manager

Key Responsibilities

• Own and execute regional field marketing strategy aligned with corporate objectives and sales priorities
• Design and deliver integrated field programs including events, roadshows, executive engagements, webinars, and ABM initiatives
• Partner closely with sales leadership to support territory plans, pipeline creation and acceleration, and account expansion
• Manage end-to-end program execution: planning, budgeting, logistics, promotion, execution, and post-event follow up and measurement
• Drive demand generation and pipeline contribution through targeted campaigns and personalized experiences
• Collaborate with digital, content, product marketing, and partner marketing teams to ensure consistent messaging and execution
• Analyze program performance and pipeline impact; provide regular reporting and insights to marketing and sales leadership
• Manage regional marketing budgets and ensure strong ROI across all initiatives
• Work with external vendors, agencies, and partners to scale execution and impact
• Continuously optimize programs based on performance data, market feedback, and evolving business priorities
• Support NiCE’s annual user conference by being the conduit to the field regarding discounted + free passes. Communicate, inform and educate the field and Senior Sales leadership on the user conference including the conference structure and sessions.

Required Qualifications

• 10+ years of experience in field marketing within a high-tech, B2B, SaaS, or enterprise software environment
• Proven experience driving pipeline and revenue through field and account-based marketing programs
• Strong alignment and partnership experience with enterprise sales teams and sales leadership
• Demonstrated success managing complex, multi-channel field programs across regions or territories
• Experience with marketing automation and CRM platforms (e.g., Marketo, HubSpot, Salesforce)
• Strong analytical mindset with the ability to measure, report, and optimize marketing impact
• Excellent communication, stakeholder management, and presentation skills
• Ability to thrive in a fast-paced, high-growth environment

Preferred Qualifications

• Experience supporting enterprise and / or strategic accounts
• Familiarity with ABM platforms and intent data tools
• Prior experience working with channel, GSI’s or alliance partners
• Global or multi-region field marketing experience

What Success Looks Like

• Consistent, measurable contribution to sales pipeline and revenue
• Strong alignment and trust with sales leadership and reps
• High-quality field programs that elevate brand presence and customer engagement
• Clear reporting and insights that inform marketing and sales strategy