Senior Manager, Marketing

Primary Responsibilities:

• Develop and execute strategic marketing programs for select Global accounts with developer arms in India. Work closely with account teams to uncover account-specific challenges, understand decision-making processes, and identify key personas, to drive the creation and execution of tailored marketing strategies and messaging that address the unique needs and interests of each account, unlock senior leadership and buying team engagement, and lead to growth opportunities. You’ll work closely with the strategic account marketing leads, developer advocacy teams, sales teams and customers to ensure delivery of a holistic DevRel Marketing program within each account.
• Bring the marketing expertise: Act as a strategic marketing consultant to sales teams and clients, recommending tailored programs and tactics that align with both sales objectives and client needs.
• Collaborate with cross-functional teams: Work closely with cross-functional teams like field marketing, partner marketing, customer marketing, demand generation and developer advocacy teams to ensure delivery of a holistic marketing strategy within each account that incorporates cross functional programs into 1:1 Strategic Account Marketing plans.
• GTM alignment: Work closely with the sales team to align marketing efforts with sales goals, provide sales enablement resources, ensure smooth handoff of qualified leads, and communicate and educate the sales team regarding new and planned marketing activities including global, regional, and account specific programs.
• Measure impact & optimize: Track performance metrics and ROI, ensuring processes are in place to evaluate the effectiveness of your programs, and apply insights to refine and optimize ABM campaigns for maximum impact.

We’re looking for someone with:

Educational and Professional Background:

• Bachelor's Degree or equivalent experience.
• 7+ years of account marketing, field marketing, industry marketing or sales experience in the Tech area.
• Experience working with large and complex Global enterprise accounts across multiple verticals including: FSI, Manufacturing, Automotive Retail, and others, with a proven success record in planning and executing effective marketing programs

Skills and Expertise:

• Experience with strategic 1:1 or 1:few account-based marketing, leveraging multi-channel tactics across digital and F2F.
• Experience working with cloud (AWS, GCP, Azure), ISV, AI, and other tech partners.
• Incredible written and oral communication skills, including experience presenting to sales and marketing leadership, as well as customers.
• Impeccable event and project management skills, ensuring seamless planning, coordination, and delivery of initiatives with an ability to problem-solve quickly.
• Results-oriented and analytically skilled, capable of interpreting data, making informed data-driven decisions, and reporting insights to the business.
• AI-savvy with strong desire to understand and learn how AI tools and processes can be used in daily work.

Cross-Functional Collaboration:

• Experience working cross-functionally with enterprise or corporate sales, customer success teams, and account development teams, obsessing over addressable market and specific account goals.
• Capable of establishing credibility with sales partners to effectively convey marketing value propositions and key messages.

Technical Proficiency:

• Proficiency with Google Workspace and Salesforce, and marketing technology tools like 6sense, Eloqua, Pathfactory, Sigma, Tableau.

Attributes and Work Style:

• Must be a highly self-motivated, entrepreneurial professional who can excel in an autonomous work environment and proactively drive initiatives.
• Ability to leverage data to inform decisions and strategic plans.
• Bring a strategic and creative mindset to the team, collaborating effectively to generate new ideas.
• Growth mindset and results-oriented
• Team ethos is made up of good humor, a positive can-do attitude, yet high standards and focused on impact.
• Time management, prioritization, and organizational skills are key.

Additional Requirements:

• Proven experience working with Global teams and key APAC markets, including India, Vietnam, Thailand, and China.
• Travel as required.