Global eB2B Channel Marketing Manager

Overview

Join Logitech for Business as the Global eB2B Channel Marketing Manager, supporting growth across Amazon for Business and other leading eB2B resellers. As a strategic and hands-on marketing leader, you’ll bridge channel strategy, creative execution, and performance measurement—ensuring Logitech differentiates its brand and accelerates pipeline conversion in high-growth digital marketplaces. As a critical new role, this role will initially report to the CMO, Logitech for Business.

Key Responsibilities

Channel Strategy & Activation

• Supporting the L4B Channel Team & Amazon for Business team, you will work cross-functionally to develop and execute actionable marketing plans for Amazon for Business and top eB2B reseller digital/online platforms (e.g., CDW, Insight, Staples, MediaMarkt, etc.).
• Work cross-functionally with L4B Global Marketing, Channel, Amazon, DTB, Product Marketing, and Business Group (BG) teams to align commercial objectives with global marketing strategies.
• Introduce innovations and implement best practices to optimize digital L4B channel performance—leveraging both established channel marketing strategies and emerging marketplace personalization tactics.
• Align and drive regional investment recommendations to drive eB2B channel growth

Creative Production & Optimization

• Partner with BG Product Marketing & DTB to ensure product positioning and value propositions underscore Logitech’s B2B differentiation.
• Lead creation of high-converting ads, campaign assets, and enhanced product content (EPC/A+ pages), collaborating with designers and copywriters.

Performance Analytics & A/B Testing

• Drive A/B testing and experimentation to maximize Return on Ad Spend (RoAS) and pipeline outcomes across L4B channels.
• Define and report on core KPIs: ad click-through rate (CTR), conversion rates, pipeline contribution, and sales velocity, utilizing analytics platforms (e.g., Amazon Marketing Cloud, internal dashboards).

Cross-Functional Alignment

• Facilitate seamless collaboration among Channel, BG Product Marketing, and Regional L4B Marketing teams to ensure unified go-to-market (GTM) approaches.
• Share structured feedback and actionable insights to inform future campaigns and product launches.

Brand Building & Differentiation

• Maintain Logitech for Business’s brand standards to ensure consistency in visual identity and messaging across platforms.
• Identify global and regional marketplace nuances to support regions in localizing campaigns, drawing on established research on Western (US/EU) vs. Eastern (APAC) buying behaviors and procurement cycles.

Qualifications

• Bachelor’s degree in Marketing, Business, or a related field; MBA a plus.
• 5+ years of B2B or channel marketing experience, with direct experience with Amazon or digital eB2B reseller platforms.
• Proven history of successful digital advertising, A/B experimentation, and campaign analytics—strong analytical skills required.
• Familiarity with B2B buying cycles, pipeline management, and demand generation methodologies.
• Experience managing agency and creative partnerships.
• Excellent communication, project management, and cross-functional leadership skills.
• International marketing experience or sensitivity to global business environments is highly valued.