Influencer Marketing Lead

We are looking for a seasoned, dynamic Influencer Marketing Lead to head Lenskart's influencer marketing charter nationally. In this role, you will define and own influencer, content creator and celebrity marketing strategy end-to-end — setting the vision, building the playbook, and leading a distributed team of regional influencer marketing managers across North, South, East and West India. You'll be the single point of accountability for how Lenskart shows up through creators and talent across every language market in the country, ensuring regional depth (Hindi, Tamil, Telugu, Kannada, Bengali, Marathi, Gujarati, Malayalam, Punjabi and more) rolls up into one coherent, scalable, national strategy.

You've built and led influencer or creator marketing functions before — whether at a large D2C/e-commerce brand, a top-tier influencer or talent management agency, or an MCN — and you know how to pair sharp campaign instincts with the discipline of running a team, a budget and a set of vendor relationships at national scale. You have a strong business acumen and are concerned with data and results, not just feelings.

What We're Looking For

• 8–12 years of experience in influencer marketing, creator/talent management or celebrity marketing, including at least 3–4 years in a leadership or people-management capacity
• Proven experience building or scaling a pan-India, multi-regional, multi-lingual influencer marketing function — either in-house at a large consumer brand, D2C or e-commerce company, or at a leading influencer/talent management agency or MCN
• Track record of managing distributed teams across geographies, setting direction centrally while empowering regional specialists to move fast locally
• Deep, current network across India's creator and celebrity ecosystem — relationships with major talent management agencies, influencer marketing agencies, MCNs and celebrity managers
• Strong commercial acumen: experience owning a marketing budget, negotiating agency/creator/celebrity deals, and reporting ROI to senior stakeholders
• Sound grasp of the creator economy — how creators and celebrities price themselves, what separates genuine engagement from vanity metrics, and how regional content strategy differs from pan-India content
• Excellent stakeholder management and executive communication skills; comfortable presenting strategy and results to CXO-level leadership
• Experience setting up processes, SOPs and vetting frameworks (fraud/fake-follower detection, contracting, compliance) to run an influencer function at scale
• Bachelor's degree required; MBA or equivalent preferred

Nice to Have

• Experience in fashion, beauty, lifestyle, consumer electronics or other high-influencer-intensity D2C categories
• Prior experience managing celebrity brand ambassador relationships alongside creator/influencer marketing
• Familiarity with influencer marketing and analytics tools (Qoruz, Kofluence, Modash, Influencer.in, etc.)