Graphic Designer (Social Media)

Key Responsibilities:

Conceptualization & Creative Direction

• Lead and execute the creative direction for Lemon Yellow’s internal brand initiatives, including marketing campaigns, value-driven content, recruitment visuals, and event storytelling.
• Develop visually compelling narratives that showcase our work, people, and culture—through social media, our website, presentations, and offline collaterals.
• Ensure every creative output—be it digital, print, or environmental design—embodies the Lemon Yellow brand aesthetic and values.

Collaboration & Communication

• Work closely with cross-functional teams such as HR, Marketing, and Business to visually bring alive culture programs, hiring campaigns, workshops, and events.
• Collaborate with content writers, designers, SEO specialists, strategists, and Mentors to develop cohesive brand narratives that speak to both internal and external audiences.
• Confidently present ideas and visual directions to internal stakeholders, incorporating feedback while upholding design integrity.
• Build strong creative partnerships within the team and foster a culture of innovation and high-quality output.

Team Leadership & Mentorship

• Lead and mentor the internal marketing team, including Content Creators, Social Media Managers, SEO Specialists, and Designers.
• Guide the team in delivering campaigns that align with Lemon Yellow’s brand values and tone.
• Support team members’ creative growth through regular feedback, brainstorming sessions, and knowledge sharing.
• Ensure team alignment on project goals, timelines, and execution quality—creating a collaborative and high-performing environment.

Quality & Execution

• Oversee the design and production of all visual assets for internal use—ensuring consistency, quality, and timeliness.
• Maintain and enforce design standards across channels—whether it’s for social media creatives, internal presentations, or branded merchandise.

Branding & Strategy

• Continuously evolve Lemon Yellow’s brand identity to ensure it stays relevant, fresh, and reflective of our design-first approach.
• Conduct internal brand audits and research competitive benchmarks to inform branding improvements and innovations.
• Develop and maintain brand guidelines, toolkits, and templates to enable internal teams to communicate consistently and effectively.

Client Branding Support

• Contribute to select client branding projects where needed—offering design direction, critique, and visual inputs to elevate the final creative output.
• Collaborate with project teams to build client brand identities, campaign narratives, and visual systems—leveraging your expertise in storytelling and design excellence.
• Bring in best practices from internal branding efforts to inform and inspire external client-facing work, ensuring high creative standards are upheld across the board.

Requirements

• Bachelor's degree in Design, BBA, BMS, Mass Media, Marketing, or a related field.
• 1–3 years of experience in Graphic Design, Social Media Design, or Visual Communication.
• Experience creating creatives for social media and digital marketing.
• Ability to think creatively and translate ideas into engaging visual concepts.
• Excellent communication and collaboration skills.
• Strong attention to detail and time management.