Content Writing Executive / Copywriter

Content & Copywriting

• Develop a strong understanding of clients' industries, products, audiences, and competitors to write with clarity, credibility, and conviction.
• Craft clear, persuasive, and engaging copy across digital touchpoints, including websites, landing pages, social media, campaigns, presentations, and marketing collateral.
• Translate complex products, services, and ideas into simple, compelling messaging that resonates with the intended audience.
• Write UX copy for websites and digital products, ensuring clarity, consistency, and an intuitive user experience.
• Develop brand messaging, headlines, taglines, campaign concepts, and long-form content while adapting tone of voice to different brands and industries.
• Stay curious about emerging industries, consumer behaviour, and communication trends to continuously strengthen the quality and credibility of your writing.

Support for Internal Teams

• Assist teams like HR, Business, and UX with content for internal communication and external campaigns, ensuring consistency in tone, clarity, and brand alignment.

Content Quality & Community Management

• Review all content for grammatical accuracy, visual consistency, and brand alignment.
• Ensure pixel-perfect output with attention to every detail, tone, and visual element.
• Engage with the online community – respond to comments, DMs, and build rapport with followers.

Performance Analysis & Reporting

• Track and analyze post-performance, engagement, and reach across platforms.
• Create insightful weekly/monthly reports with data-backed observations and recommendations for improvement.

Team Collaboration & Time Management

• Work closely with designers, TLs, and digital marketing team members to develop and execute campaigns.
• Coordinate project timelines and ensure deadlines are adhered to by all involved stakeholders.

Requirements:

• Minimum 1 year of professional experience in content creation.
• A Bachelor's degree in Literature, Communication, Journalism, or Advertising.
• Exceptional communication and writing skills with a strong grasp of grammar and storytelling.
• Ability to multitask and manage timelines in a fast-paced, creative environment.
• Self-starter with a proactive attitude and a collaborative spirit.