Performance Marketing Manager

OVERVIEW:

Fueling Brains is looking for a hands-on, data-driven Performance Marketing Manager to drive customer acquisition across our childcare brands and campuses in Canada and the USA.

This is a true individual-contributor role for someone who loves being in the platforms - building campaigns, digging into data, testing ideas, optimizing spend, and turning advertising investment into qualified parent inquiries, campus tours, and enrolments.

If you know how to connect media performance with real business outcomes, we’d love to hear from you.

KEY ROLES & RESPONSIBILITIES:

Paid Media & Performance

• Own the planning, setup, management, and optimization of campaigns across Google Ads and Meta Ads.
• Manage Search, Performance Max, Display, YouTube, remarketing, lead-generation, and conversion campaigns.
• Optimize targeting, keywords, audiences, bidding, and budgets to improve CPL, CPA, ROAS, lead quality, tours, and enrolments.
• Conduct competitor, keyword, audience, and geographic market research to uncover new growth opportunities.

Testing & Conversion

• Plan and evaluate A/B tests across creative, copy, audiences, offers, lead forms, and landing pages.
• Partner with content and design teams to develop performance-focused creative.
• Identify opportunities to improve landing pages, user journeys, and conversion rates.

Analytics & Growth

• Own campaign measurement and tracking across GA4, Google Tag Manager, pixels, UTMs, Meta Conversions API, and CRM data.
• Connect advertising and CRM data to understand lead quality and the inquiry-to-enrolment journey.
• Turn performance data into clear insights, recommendations, and budget decisions.
• Collaborate with web, CRM, admissions, and campus teams while supporting SEO, local listings, backlinks, and emerging acquisition opportunities.

REQUIRED SKILLS & QUALIFICATIONS:

Performance Marketing Expertise

• 4–6 years of hands-on experience in performance marketing, paid media, SEM, or digital advertising.
• Deep practical expertise in Google Ads and Meta Ads Manager, with proven lead-generation experience.
• Strong knowledge of targeting, retargeting, keyword strategy, bidding, budget optimization, and campaign experimentation.

Analytics & Optimization

• Hands-on experience with GA4, Google Tag Manager, conversion tracking, attribution, CRM data, and reporting.
• Strong understanding of CPL, CPA, ROAS, CTR, CPC, conversion rates, and lead quality.
• Experience with A/B testing, landing-page optimization, and conversion-rate optimization.
• Strong analytical skills with proficiency in Excel or Google Sheets.

Communication & Collaboration

• Strong written and verbal English communication and stakeholder-management skills.
• Ability to independently manage multiple campaigns, markets, budgets, and priorities.
• Flexibility to maintain reasonable working-hour overlap with North American teams when required.

PREFERRED SKILLS:

• Experience managing campaigns targeting Canadian and/or U.S. audiences.
• Bachelor’s or master’s degree in marketing, business, or a related field.
• Google Ads, Google Analytics, and/or Meta certifications.
• Experience with multi-location or lead-generation businesses and working knowledge of SEO and local search.