Manager – Content Marketing, Star Plus

About the Team

This team drives the growth of the Star Plus brand and its content across television and OTT platforms. The team is responsible for developing and executing marketing strategies that maximize audience reach, engagement, and affinity for Star Plus content across linear television, OTT, and digital ecosystems. By combining consumer insights, content understanding, and data-led decision-making, the team ensures that Star Plus continues to strengthen its position as a leading entertainment brand.

Key Responsibilities

• Define and execute integrated marketing strategies for Star Plus content across television, OTT, and digital platforms to drive audience engagement and brand growth.
• Lead marketing initiatives for new content launches, tentpole properties, and ongoing programming, ensuring maximum visibility and audience impact across relevant platforms.
• Analyze viewership, consumption, and campaign performance data to identify growth opportunities, optimize marketing investments, and generate actionable insights.
• Develop and manage the creation of compelling marketing assets and promotional campaigns tailored to different audience segments and media platforms.
• Collaborate with Programming, Content, Product, and Digital teams to ensure content is effectively positioned and promoted across television and OTT touchpoints.
• Drive audience engagement initiatives by leveraging consumer insights, social listening, and performance data to enhance content discoverability and viewership.
• Identify emerging trends in content consumption, entertainment marketing, and audience behavior to strengthen the Star Plus brand and content portfolio.
• Partner closely with Digital Growth Teams, Product Marketing, Social Listening, Analytics, Consumer Insights, and Creative teams to ensure seamless campaign execution and reporting.
• Manage relationships with creative, media, digital, and research partners to deliver high-impact marketing campaigns.

Key Collaborations

Internal

Programming, Communication, Consumer Insights, Digital Growth, Product Marketing, Social Listening Command Centre, Analytics, Legal, Sales & Distribution.

External

Creative Agencies, Media Agencies, Digital Partners, Influencer Networks, Research Partners, PR Agencies.