Associate Director - Entertainment, Digital Agency Partnerships

Job Summary

We are looking for a dynamic and growth-focused professional to lead Agency Partnerships across South India, managing both independent and network agencies (excluding GroupM). The role requires a strong understanding of digital media, OTT, content monetization, agency trading ecosystems, and regional market dynamics.

The individual will be responsible for driving agency-led revenue growth through strategic partnerships, annual trading agreements, innovative content integrations, and market expansion initiatives while positioning JioStar as a preferred growth partner for agencies and advertisers.

Key Responsibilities

Agency Relationship Management

• Own and manage relationships with independent and network agencies across South markets (TN, Kerala, Karnataka, AP/Telangana).
• Build strong relationships with agency leadership, planning teams, and trading stakeholders.
• Drive long-term strategic partnerships through consultative engagement and solution-led selling.

Revenue Ownership & Business Growth

• Own and drive revenue targets across assigned agency portfolios.
• Lead annual incentive negotiations, volume deals (VDs), and trading agreements.
• Identify opportunities for upsell and cross-sell across OTT, CTV, Impact, Sponsorships, and Performance solutions.
• Unlock new business opportunities from SMBs, regional advertisers, and emerging brands via agency ecosystems.

Content Monetization & Strategic Initiatives

• Drive monetization of premium content through sponsorships, integrations, and custom brand solutions.
• Create market-specific packages for regional properties, festive opportunities, sports, and election campaigns.
• Work closely with internal teams to pitch innovative ad formats, advanced targeting, and engagement-led solutions.

Agency Enablement & Thought Leadership

• Conduct workshops and roadshows with agencies on content, measurement, audience targeting, and platform capabilities.
• Position JioStar as a strategic growth partner through GTM initiatives and consultative planning support.
• Drive adoption of new ad products, advanced measurement frameworks, and innovative media solutions.

Market Intelligence & Strategic Insights

• Track market trends, competitor activity, agency structures, and advertiser behavior.
• Provide actionable insights to internal teams for refining GTM and monetization strategies.
• Identify emerging opportunities across regional and mid-tier agency ecosystems.

Cross-functional Collaboration

• Collaborate with Sales, Strategy, Brand Solutions, Product, Measurement, and Ad Operations teams.
• Ensure smooth execution of campaigns, sponsorships, and strategic partnerships.
• Align internal stakeholders on pricing, inventory, execution timelines, and delivery.

Skills & Attributes for success

• Proven experience in:
  • Managing and growing agency relationships
  • Negotiating annual trading and incentive deals
  • Driving revenue growth and new client acquisition
  • Content-led monetization and sponsorship sales
  • Strong stakeholder management, negotiation, and presentation skills.
  • Strategic thinker with a growth-oriented and solution-driven mindset.

Preferred Education & Experience

8–12 years of experience in digital media, OTT, ad-tech, or agency partnerships roles. Strong understanding of:

• Digital branding & performance ecosystem
• OTT / CTV advertising
• Media planning and buying
• Audience targeting & measurement solutions
• Regional market dynamics

Experience working with leading digital publishers, OTT platforms, or media networks.

• Exposure to advanced measurement and attribution frameworks.
• Strong network within agency ecosystems across South markets.
• Ability to influence senior stakeholders and drive long-term partnerships.