Sr. Director, Marketing – Defense

About Us

Blue Yonder Defense Solutions, LLC., a Blue Yonder company, is the leader in supply chain autonomous planning, control towers, and provider of the Digital Supply Chain Network™. Our innovative solutions empower businesses to optimize their supply chains, enhance customer experiences, and drive sustainable growth. We are committed to delivering cutting-edge technology and unparalleled expertise to help our clients navigate the complexities of the modern marketplace.

Position Overview

Blue Yonder Defense Solutions is seeking a strategic and results-oriented Senior Director of Marketing to lead and scale our marketing function. The Senior Director of Marketing is responsible for developing and executing an integrated marketing strategy that drives brand awareness, demand generation, customer engagement, and revenue growth. This leader will oversee marketing operations, integrated campaigns, events, competitive positioning, and sales enablement, ensuring alignment with business objectives and go-to-market priorities. This role requires a balance of strategic leadership and hands-on execution, with a strong focus on data-driven decision-making and cross-functional collaboration.

What You’ll Do

Marketing Strategy & Leadership

• Develop and execute a comprehensive marketing strategy aligned to company growth objectives and product roadmap
• Lead, mentor, and scale a high-performing marketing team across multiple disciplines
• Partner with executive leadership to define brand positioning and market differentiation
• Establish KPIs and performance metrics to measure marketing effectiveness and ROI

Marketing Operations

• Oversee marketing technology stack (CRM, automation tools, analytics platforms) to drive efficiency and scalability
• Manage budget planning, forecasting, and resource allocation
• Implement processes to improve campaign execution, lead management, and reporting accuracy
• Ensure data integrity and alignment with sales operations

Integrated Campaigns & Demand Generation

• Design and execute multi-channel marketing campaigns to drive pipeline and revenue growth
• Align closely with sales to ensure lead quality, conversion, and pipeline acceleration
• Optimize digital marketing efforts including paid media, SEO/SEM, content marketing, and ABM strategies
• Leverage data insights to continuously improve campaign performance

Competitive Positioning & Product Marketing

• Define and articulate clear, differentiated messaging and value propositions
• Lead competitive intelligence efforts to inform positioning, pricing, and go-to-market strategies
• Partner with product and sales teams to align messaging with customer needs and market trends

Sales Enablement

• Develop tools, content, and training programs to support the sales organization
• Ensure consistent messaging and positioning across all customer touchpoints
• Support product launches with enablement materials, playbooks, and internal communications

Events & Field Marketing

• Develop and lead global event strategy, including trade shows, customer events, and industry conferences
• Drive event ROI through pipeline generation and customer engagement
• Partner with sales to maximize field marketing impact and regional engagement

What we are looking for

• Bachelor’s degree in marketing, Business, or related field (MBA preferred)
• 10+ years of progressive marketing experience, with at least 5 years in a leadership role
• Experience in B2B SaaS, preferably in supply chain, logistics, or enterprise software
• Experience in government contracting strongly preferred
• Proven track record of driving demand generation and revenue growth
• Strong understanding of marketing operations, analytics, and marketing technology
• Experience leading integrated campaigns across digital and offline channels
• Exceptional leadership, communication, and stakeholder management skills
• Ability to operate strategically while maintaining executional excellence in a fast-paced environment

Key Competencies

• Strategic thinking and business acumen
• Data-driven decision-making
• Cross-functional collaboration
• Customer-centric mindset
• Executive presence and influence
• Change leadership and adaptability

What Success Looks Like

• Increased pipeline generation and marketing-attributed revenue
• Strong alignment between marketing, sales, and product teams
• Improved brand recognition and market positioning
• Scalable and efficient marketing operations
• High-performing, engaged marketing team

Synonymous Job Title: Sr Marketing Director

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