Market Engagement Representative

What You'll Do

• Generate & Qualify Opportunities: Identify referral opportunities at the location level and research key market insights, including prescribing patterns, therapy mix, site-of-care preferences, referral workflows, clinic schedules, and key contacts.

• Support Business Development Managers: Partner closely with assigned BDMs to prioritize and advance opportunities. Provide relevant background and market intelligence to help field teams conduct informed, high-value conversations.

• Support Marketing Campaigns: Follow up on engagement signals generated through corporate marketing initiatives and help convert interest into qualified opportunities. Serve as a bridge between corporate marketing and local market execution.

• Maintain CRM Excellence: Accurately document research, outreach activity, lead status, meetings, and outcomes in Sugar or other CRM systems. Maintain timely, accurate records to support reporting, forecasting, and pipeline visibility.

• Strengthen Market Engagement: Ensure outreach is professional, consistent, and aligned with IVX Health messaging and brand standards. Collaborate with marketing and sales leadership to refine lead criteria and engagement strategies.

• Maintain Performance & Accountability: Meet defined activity, quality, and documentation expectations while maintaining responsiveness to field partners and marketing leadership in a remote environment.

Essential Competencies & Skills

• Strong communication and relationship-building skills.
• Ability to research, synthesize, and clearly document market intelligence.
• Comfort working in CRM systems; experience with Sugar preferred.
• Strong organizational skills and attention to detail.
• Ability to manage multiple markets, priorities, and stakeholders.
• Collaborative, service-oriented approach to supporting field teams.
• Understanding of referral workflows, provider office operations, or site-of-care dynamics.
• Professionalism and ability to maintain confidentiality and compliance standards.

Required Education & Experience

• Bachelor's degree in Marketing, Sales, Healthcare Administration, or a related field, or equivalent relevant experience required.
• Experience in healthcare, specialty pharmacy, infusion therapy, or provider outreach.
• Prior experience in sales development, marketing, or field enablement.
• Familiarity with referral workflows, provider office operations, or site-of-care dynamics.