Growth Marketer

About the role

We're hiring a Growth Marketer to own the two engines that turn marketing spend into pipeline: organic visibility (SEO plus answer-engine and generative-engine optimisation, AEO/GEO) and paid campaign performance. You'll audit both, fix what leaks, scale what works, and be judged on qualified pipeline, not clicks, form fills or impressions.

What you'll own

You'll run two loops, organic and paid.

Organic visibility: SEO, AEO and GEO

• Measure how AI assistants (ChatGPT, Gemini, Perplexity, Claude, Google AI Overviews) answer our buyers' questions, per market.
• Maintain the tracked prompt set across discovery, alternatives and sentiment buyer intents, built from observed queries.
• Trace every negative or inaccurate AI answer to its root source and fix it there with dated, factual content.
• Ship content engineered to be quoted: answer-first pages, comparison pages, FAQs with schema, and original data stories.
• Own technical readiness: structured data, llms.txt, AI-crawler rules, canonicals, redirects and page speed.
• Grow the off-site footprint AI engines trust: review-platform profiles, directory listings, trade-media coverage, and disclosed community answers.

Paid performance

• Audit campaigns end to end, from spend through CRM contacts, MQLs, SQLs, opportunities and closed-won, and report true cost per SQL, opportunity and won deal.
• Find where junk leads enter and close each leak structurally.
• Read account change history and attribute performance shifts to changes only when timing and mechanism both support it.
• Keep bidding and conversion goals healthy, with staged goal migrations and budget raised in measured steps.
• Compare who is served, who clicks and who converts by age, device, audience segment and geography.
• Publish a Stop / Start / Continue plan each cycle.

Measurement and operating rhythm

• Own a weekly three-line scoreboard and a monthly full report.
• Keep GA4 key events, UTMs and CRM source fields clean enough that paid and organic results can be trusted.
• Write a predicted impact for every recommendation, then grade it a month later.
• Brief and verify agencies against their contracted scope, measured on outcomes.
• Build repeatable, AI-assisted workflows that turn manual audits into weekly routines.
• Work daily with sales development and sales so leads are routed, worked fast and fed back as quality signals.

What you'll bring

You've run both paid and organic yourself, hands on keyboard, and you can show what your work did to pipeline.

• 4 to 7 years in B2B growth, performance or SEO roles, at least two of them in B2B SaaS or another long-sales-cycle technology business.
• Hands-on Google Ads (Search, Demand Gen, YouTube) and LinkedIn Ads, accountable for a meaningful monthly budget.
• Strong technical SEO: Search Console, structured data, crawling and indexing, redirects and migrations.
• Working knowledge of AEO/GEO and how to measure visibility across repeated prompt runs.
• CRM fluency (HubSpot, Salesforce or similar): lifecycle stages, lead status, source fields and UTMs.
• Analytical discipline: comfortable in GA4, spreadsheets and basic SQL.
• AI-native working habits: you already use LLMs, connectors and simple automations to run audits, reports and drafts, and you check what they produce.

Nice to have

• Marketing to industrial, logistics, automotive or other operations-heavy buyers.
• Multi-market experience across India and at least one of North America, the Middle East, Southeast Asia or the UK.
• Python, Apps Script or similar for pulling APIs and automating reports.
• Experience with AI-visibility tools (Profound, Peec, Otterly, HubSpot AI Visibility or similar).
• Conversion-rate work: landing-page tests, session recordings and heatmaps.
• YouTube and video-led demand generation.
• Digital PR or trade-media relationships in a B2B category.

Tools you'll work with

• Paid media: Google Ads (Search, Demand Gen, YouTube), LinkedIn Ads, Meta
• Web and search analytics: GA4, Google Search Console, Microsoft Clarity
• CRM and automation: HubSpot
• Data and reporting: Supermetrics or similar connectors, Google Sheets, Looker Studio
• SEO: Ahrefs or Semrush, Screaming Frog
• AI visibility: ChatGPT, Gemini, Perplexity, Claude, Google AI Overviews
• Prospect and intent data: ZoomInfo, Apollo
• AI workflow: LLM assistants with API connectors, light Python