Director- Marketing

What You'll Own

• Set and drive the overall marketing strategy for the US market, aligned with business, GTM, and revenue objectives.
• Provide strategic direction to our existing Demand Generation team, helping sharpen targeting, channel strategy, campaign priorities, and performance.
• Partner closely with Sales to define and refine our ICP, target segments, personas, buyer journeys, and account strategy.
• Develop an integrated demand and growth strategy across inbound, ABM, digital, content, events, and other relevant channels.
• Own marketing's contribution to pipeline growth, with clear metrics, priorities, and accountability.
• Identify opportunities across the funnel and improve awareness → engagement → qualified demand → pipeline → revenue.
• Shape our product marketing, positioning, and messaging, translating complex Enterprise AI capabilities into compelling stories for enterprise buyers.
• Strengthen Infrrd's brand and market presence through content, customer stories, thought leadership, website, and industry initiatives.
• Work with Sales on sales enablement, messaging, account engagement, and pipeline acceleration.
• Establish the right KPIs, attribution, and reporting to measure marketing effectiveness and guide investment.
• Build strong collaboration across Marketing, Sales, Product, and Leadership.
• Develop existing marketing talent and help evolve the organization as the company scales.

What We're Looking For

• 10–15 years of experience in B2B marketing, preferably in B2B SaaS, Enterprise SaaS, AI, or technology companies.
• Proven experience leading marketing strategy and GTM initiatives, with ownership across multiple marketing functions.
• Strong background in demand generation and growth marketing, with a track record of influencing pipeline and revenue.
• Experience partnering closely with Sales leadership on ICP, segmentation, positioning, GTM strategy, target accounts, and pipeline growth.
• Strong understanding of US enterprise B2B buyers, complex sales cycles, and ABM.
• Experience across areas such as demand generation, product marketing, content, digital, brand, and events.
• Strong analytical and commercial mindset, with the ability to connect marketing strategy and investment to business outcomes.
• Excellent communication and storytelling skills, with the ability to translate complex technology into compelling business value and market positioning.
• A strategic thinker who can set direction and priorities, while being comfortable getting into the details when needed.
• Strong people leadership and mentoring skills, with the ability to guide existing teams, develop talent, and build the marketing function as we scale.
• Experience in Enterprise AI, Intelligent Document Processing (IDP), Document Automation, or Enterprise SaaS is a strong plus.

Why Join Us

• Shape the marketing strategy for an Enterprise AI company at a defining stage of growth.
• Work closely with the founders and executive leadership and influence company strategy.
• Lead and provide direction to an existing marketing team and help take its impact to the next level.
• Work on meaningful GTM challenges at the intersection of AI, enterprise software, and complex workflows.
• Have a direct connection between your work and pipeline, growth, and business outcomes.
• Join a culture where ideas are welcomed, ownership is real, and challenging the status quo is encouraged.