Branding Specialist

We are looking for a strategic and communication-driven Branding Specialist to strengthen S&P's brand positioning, storytelling, customer perception and long-term brand growth. This is not a social media execution role. The role focuses on brand thinking, campaign ideation, business storytelling and ensuring a premium, trusted and differentiated identity across every touchpoint.

Key Responsibilities

• Define and strengthen S&P's brand positioning and market presence.
• Develop long-term branding strategies aligned with business objectives.
• Improve brand visibility, credibility and customer trust across channels.
• Partner with Sales, Marketing and Leadership to ensure consistent messaging.
• Lead campaign ideation and translate business goals into brand stories.
• Analyze market trends, customer behaviour and competitor positioning.
• Guide agencies, creative teams, designers and digital partners.
• Support employer branding and brand consistency across touchpoints.

Required Qualifications

• Bachelor's degree in Marketing, Communications, Branding, Business Administration or related field.
• 2 - 6 years of experience in Branding, Marketing, Corporate Communications or Brand Management.
• Strong understanding of brand positioning, storytelling and customer engagement.
• Excellent written, verbal and presentation skills.
• Experience working with branding agencies, creative teams and digital partners.
• Ability to convert insights and business objectives into actionable brand initiatives.
• Commercial awareness, analytical mindset and stakeholder management skills.

Preferred Background

• Candidates from Real Estate, Hospitality, Retail, Consumer Brands, Advertising & Media, Premium Services or high-growth startups with strong branding exposure are encouraged to apply.

Key Skills

• Brand Strategy, Brand Positioning, Corporate Branding, Marketing Communications, Storytelling, Market Research, Consumer Insights, Competitor Analysis, Campaign Ideation, Employer Branding, Stakeholder Management, Customer Experience.

Why Join S&P Foundation?

• Opportunity to work closely with senior leadership, influence customer perception and brand experience, and play a key role in shaping a trusted premium real estate brand with visible business impact.