Field Marketing Manager

Role Overview

This is a remote role within a global team. Occasional travel to a local office may be required for in-person collaboration, company events, team building, or strategic meetings.

As a Principal Field Marketing Manager at iManage, you will join a high-performing Marketing team focused on global business growth. You will act as the key liaison between Sales and Marketing and drive go-to-market strategies that increase solution adoption and generate demand across the Americas (North America and Latin America).

Responsibilities:

Go-to-Market Strategy and Sales Alignment

• Act as the key liaison between Sales and Marketing.
• Gather and share insights to align Sales and Marketing around Americas revenue growth.
• Collaborate with Sales Leadership and Customer Success to develop full buyer's journey go-to-market strategies.

Demand Generation and Account-Based Marketing

• Plan and execute Account-Based Marketing programs, regional event experiences, and demand generation initiatives.
• Partner with marketing operations, integrated campaigns, and digital marketing teams to optimize the customer journey.

Content, PR and Brand Visibility

• Work with the corporate marketing team to develop regional content, public relations initiatives, and a customer advocacy library.
• Manage vendor relationships for third-party conferences and events.
• Cultivate relationships with industry associations, media outlets, and directory vendors.

Channel and Community Engagement

• Collaborate with the Channel team to extend co-marketing initiatives.
• Engage with the customer and partner community through user groups, online platforms, and advocacy programs.

Performance and Budget Management

• Own key business metrics, analyze and report on campaign performance, and ensure optimal ROI.
• Manage and allocate regional budgets in line with business priorities.

Qualifications:

• 8+ years of experience in field marketing within the B2B SaaS space.
• Proven experience building and executing integrated marketing campaigns for new and existing accounts.
• Strong track record of partnering with Sales and Business Development to grow pipeline and revenue.
• Ability to confidently present plans and influence senior sales leaders.
• Experience with analytical tools and a knack for uncovering insights in metrics.
• Results-driven mindset with the ability to measure campaign effectiveness, especially in qualified sales opportunities.
• Exceptional execution skills and experience managing projects across internal teams and external vendors.
• Solid understanding of the full marketing mix and integrated marketing practices.
• Strategic thinking coupled with strong operational capability.
• High initiative and self-motivation, able to work independently and as part of a team.

Bonus Points:

• Experience within the LegalTech space.

What You Get:

• Join a rapidly evolving, industry-leading SaaS company.
• Take on high-impact challenges using cutting-edge technologies.
• Own your career path with an internal development framework and access to LinkedIn Learning and Microsoft training.
• Work in a supportive, inclusive culture with flexible work hours and a modern workspace.
• Market competitive salary reviewed against industry data, annual performance-based bonus, and comprehensive Health, Vision, Dental, and Life Insurance.
• 401k with company match up to 4%, enhanced parental leave, flexible time off, wellness days, and RethinkCare behavioral health access.

Compensation:

The overall US annual base salary range for this position is $160,000 to $200,000 per year. Individual compensation depends on qualifications, experience, and candidate location, and excludes bonuses, commission, or benefits.

About iManage:

At iManage, we are dedicated to Making Knowledge Work. Our intelligent, cloud-enabled, and secure platform is trusted by 4,100+ customers and 430,000 users worldwide. iManage provides equal employment opportunities and prohibits discrimination and harassment of any type.