Specialist - SEM

Roles and Responsibilities:

• Hand-on knowledge of MMP's: Appsflyer, Branch, Adjust, Singular etc
• Adequate fraud logic need to be clear.
• Ensure current publishers keep promoting relevant offers.
• Identify and scale up revenues with high potential publishers relevant to your vertical.
• Activate dormant publishers in your vertical to increase revenue.
• Ensure publisher compliance and adherence to allowed media. Ensure timely release of publisher payments.
• Take targets according to FY Target Sheet before business meeting.
• Stay in touch with top clients for feedback and scale up opportunity.
• Prioritize offer execution strategy on the basis of revenue potential.
• Manage offer planning and budget allocation among team members.
• Ensure timely resolution of publisher queries through proper escalation.
• Coordinate between various teams to ensure that requirements are fulfilled.
• Monitor Offer & Affiliate reports (Vertical) to ensure quality delivery.
• Identify new sources of inventory and develop alliances.

Requirements

• 06 months to 01 years of Ad Operations experience.
• Core Affiliate Industry/Performance Marketing Experience.
• Working knowledge of Tracking Platforms.
• Excellent Communication & Presentation Skills.
• On hand experience on MS office.