Senior Product Marketing Manager

Job Responsibilities

Positioning and Messaging

• Develop and maintain clear, differentiated messaging for how the Heartflow platform fits into and improves clinical and administrative workflows (ordering, reporting, care coordination, referrals)
• Translate workflow-level product capabilities into value props for different audiences: cardiologists, radiologists, interventional cardiologists, referring physicians, hospital administrators, and health system IT/ops stakeholders
• Own core messaging documents, positioning frameworks, and persona-based narratives for workflow use cases
• Gather input from customers, KOLs, and field teams on workflow pain points and unmet needs to inform product and messaging direction

Go-to-Market and Launches

• Lead GTM planning and execution for new workflow features and platform enhancements — launch plans, sales enablement, and customer-facing collateral
• Partner with Product Management to understand roadmap and translate upcoming workflow capabilities into market-ready narratives
• Coordinate cross-functionally (Sales, Clinical, Customer Success, Marketing) to ensure workflow messaging is consistent across all customer touchpoints
• Monitor market and competitive trends specific to clinical workflow tools and adjacent platform capabilities

Sales and Field Enablement

• Build and maintain sales tools specific to workflow solutions: demo scripts, workflow diagrams, ROI/value materials, case studies
• Train sales and clinical teams on how to position workflow capabilities in the field, including how workflow fits into the broader platform story
• Support field teams on workflow-related questions during active deals as a subject matter resource
• Own workflow-specific content: solution briefs, workflow diagrams/journey maps, web content, webinars, and conference materials

Skills Needed

• Experience launching products in multi-stakeholder, complex environments, and building sales enablement content with proof it got adopted by a field sales org
• Strong cross-functional collaborator. Will need to build strong rapport with Sales, Marketing, and Product
• Excellent written and verbal communication; can translate technical workflow detail into something a rep can use in a 5-minute conversation
• Preferred industry experience: Healthcare, medical device or diagnostic industry background