Senior Associate - Sales

Why This Role Matters

As a Senior Associate – Sales, you will help drive the adoption of Afford across our existing Long Tail merchant base. You will work with a large portfolio of GoKwik merchants, identify relevant opportunities, engage them through high-volume outbound conversations, and drive them towards activation and go-live.

What You’ll Own

• Build and own the Afford cross-sell pipeline across existing SME and Enterprise merchants live on GoKwik Checkout.
• Identify high-potential accounts using GMV, category, checkout conversion, RTO, and other merchant performance data.
• Map stakeholders and engage decision-makers including founders, CXOs, growth, marketing, finance, and operations leaders.
• Develop data-led pitches demonstrating the incremental business impact of Afford, including potential AOV uplift, conversion improvement, and RTO reduction.
• Drive high-velocity outreach and shorter sales cycles across SME accounts while managing consultative, multi-stakeholder sales cycles for Enterprise accounts.
• Own sales conversations end-to-end, from discovery and pitching through objection handling, commercial negotiation, and closure.
• Coordinate with Onboarding and Integration teams to ensure a smooth transition from signed deal to go-live.
• Maintain strong CRM hygiene across pipeline stages, stakeholders, next actions, and expected closure dates.
• Track and report weekly on pipeline health, including accounts prospected, stakeholders engaged, pitches delivered, conversions, and revenue generated.
• Share merchant insights and market feedback with Product and Marketing to improve targeting, positioning, and sales collateral.

Who You Are

• 3–5 years of experience in B2B sales, cross-sell, upsell, account management, or merchant-facing roles.
• Strong track record of driving revenue through existing customer accounts.
• Comfortable engaging with founders, CXOs, and senior business stakeholders.
• Strong consultative selling, negotiation, and stakeholder management skills.
• Data-driven approach to prospecting and building sales pitches.
• Strong ownership of pipeline management, follow-ups, and CRM hygiene.
• Comfortable managing both high-volume SME sales and longer Enterprise sales cycles.
• Experience in SaaS, fintech, payments, e-commerce, or D2C is a plus.