Senior Product Manager – Marketing OS, LeadGen

About HighLevel

HighLevel is an AI-powered business operating system that gives agencies, entrepreneurs and SMBs the infrastructure to build, automate and scale. Today, HighLevel supports SMBs across 150+ countries, fueling community-driven growth rooted in real customer outcomes.

About the Team

The Marketing OS – LeadGen Team owns the products and platform capabilities that help agencies attract, engage, capture, qualify, and understand leads across digital and offline customer journeys.

Role Overview

As Senior Product Manager – Marketing OS, LeadGen, you will help shape the future of lead generation at HighLevel.

Your Responsibilities

• Own the LeadGen roadmap: Define and execute the product strategy and roadmap across Forms, Surveys, Quizzes, QR Codes, Chat Widget, and External Tracking.
• Build cohesive experiences: Drive consistency across builders, templates, publishing, data models, integrations, analytics, and reporting.
• Improve lead capture: Ship capabilities that increase visitor engagement, completion rates, lead quality, qualification, routing, and follow-up.
• Connect the customer journey: Partner with CRM, Workflows, Conversations, Analytics, and Payments teams to connect interactions with downstream business outcomes.
• Drive External Tracking: Define how HighLevel captures visitor behavior, conversions, identity, attribution, and campaign activity across third-party websites.
• Strengthen analytics foundations: Contribute to consistent event taxonomies, instrumentation standards, and reporting across the LeadGen portfolio.
• Drive AI-assisted creation: Deliver AI-powered creation, copy generation, logic recommendations, qualification, insights, and conversion optimization.
• Improve cross-device experiences: Ensure creation and consumption experiences are intuitive, responsive, accessible, and performant across desktop, mobile, and tablet.
• Partner on technical decisions: Work with Engineering on builders, embeddable widgets, APIs, submission pipelines, tracking scripts, identity resolution, and event infrastructure.
• Drive cross-functional execution: Align Product, Engineering, Design, Data, AI, Security, Marketing, Sales, Customer Success, and Partnerships around shared outcomes.
• Support go-to-market: Contribute to product positioning, pricing, packaging, messaging, launches, enablement, onboarding, and customer education.
• Operate hands-on: Write PRDs and strategy documents, conduct discovery, analyze data, validate concepts, prioritize initiatives, and resolve ambiguity.
• Own measurable outcomes: Drive improvements in adoption, activation, publishing, engagement, completion, conversion, attribution coverage, and retention.

Experience

• 7+ years of Product Management experience, ideally in B2B SaaS, MarTech, CRM, analytics, growth, or customer-engagement platforms.
• Experience owning a customer-facing product or product area end to end, from discovery through launch and iteration.
• Experience defining and executing a roadmap across multiple related product areas.
• Strong understanding of lead generation, customer acquisition, conversion optimization, qualification, and growth loops.
• Experience with products such as forms, surveys, quizzes, chat widgets, analytics, attribution, tracking, or interactive content.
• Familiarity with behavioral tracking, including page views, clicks, scrolls, field interactions, submissions, abandonment, and conversion events.
• Understanding of event taxonomies, analytics instrumentation, data pipelines, experimentation, and marketing attribution.
• Exposure to embeddable products such as widgets, scripts, SDKs, forms, or externally hosted experiences.
• Familiarity with APIs, webhooks, CRM integrations, field mapping, workflow automation, and identity resolution.
• Experience partnering with Engineering on frontend, backend, data, and infrastructure systems.
• Strong product judgment, analytical ability, and UI/UX sensibility.
• Ability to influence cross-functional partners and drive alignment without direct authority.
• Excellent written and verbal communication, decision-making, and stakeholder management skills.