Sr. MSP Partnerships Specialist

What You’ll Be Doing:

• Build and activate an initial pipeline of MSP relationships, leveraging your established industry network to accelerate HighLevel’s entry into the MSP market.
• Identify and segment the MSP profiles most likely to succeed with HighLevel and continuously refine the ideal customer/partner profile based on real-world market feedback.
• Own the MSP relationship lifecycle from initial outreach and discovery through onboarding, activation, revenue generation, retention, and expansion.
• Conduct direct conversations with MSP owners and leaders to test positioning, uncover business needs, understand objections, and identify product, integration, enablement, or commercial gaps.
• Help develop and validate the HighLevel value proposition specifically for the MSP market.
• Partner with Affiliate Programs, Product Marketing, Enablement, Marketplace, Product, and other internal teams to develop the messaging, onboarding, enablement, and infrastructure required to support the MSP motion.
• Learn HighLevel’s affiliate ecosystem and identify creative opportunities to connect affiliate-led growth strategies and economics with the traditional MSP business model.
• Help build, document, and continuously improve the MSP GTM playbook based on market feedback, experiments, wins, losses, and performance data.
• Identify ecosystem applications and integrations that materially strengthen the HighLevel value proposition for MSPs, improve adoption, or create additional revenue opportunities.
• Develop early lighthouse MSP relationships that can provide market validation, feedback, advocacy, case studies, and future expansion opportunities.
• Track MSP pipeline, activation, revenue performance, market feedback, and key learnings, providing actionable recommendations on where HighLevel should invest next.
• Operate with a test learn adjust scale mentality, moving quickly while maintaining strong communication and cross-functional alignment.
• Represent HighLevel at approximately 1–2 relevant MSP industry events per quarter, using events to build relationships, generate qualified opportunities, gather market intelligence, strengthen HighLevel’s presence within the MSP community, and support development of the MSP GTM motion.

What You’ll Bring:

• An established and active network of relationships with MSP owners, executives, and business leaders, with demonstrated ability to open doors and develop commercial relationships.
• Deep understanding of the MSP ecosystem, including how MSPs operate, monetize services, build recurring revenue, evaluate technology, and make vendor decisions.
• Demonstrated experience building pipeline and developing new business relationships rather than solely managing established accounts.
• A strong builder mentality with experience operating in fast-moving, high-growth, startup, or zero-to-one environments.
• Comfort working without a fully established playbook and the ability to help create one through hands-on execution, experimentation, and market learning.
• Strong commercial instincts and the ability to translate market feedback into actionable GTM recommendations.
• Curiosity about affiliate-led growth and a willingness to learn HighLevel’s affiliate ecosystem and experiment with how affiliate and MSP models can complement one another.
• Excellent communication skills with the ability to influence both internal and external stakeholders.
• Ability to work cross-functionally across Affiliate Programs, Marketing, Product Marketing, Enablement, Product, and Marketplace teams.
• Ability to analyze relationship performance, pipeline, activation, and revenue data and turn those insights into action.
• Willingness and ability to travel approximately 1–2 times per quarter for relevant MSP industry events, meetings, and relationship-building opportunities.

Experience/Education/Certifications Required:

• 5+ years of relevant experience working directly within the MSP ecosystem, MSP focused technology, SaaS partnerships, channel development, business development, or a related role.

Preferred:

• Familiarity with SaaS platforms, APIs, integrations, and technical ecosystem concepts.
• Experience with vertical SaaS, platform ecosystems, or product-led growth environments.

What Success Looks Like

Success in this role is not measured simply by the number of MSP relationships created. The goal is to help HighLevel determine how to build a scalable, productive MSP go-to-market motion.

Early success will include:

• Quickly activating an initial network of qualified MSP conversations.
• Helping validate and refine HighLevel’s MSP ideal profile and value proposition.
• Establishing early lighthouse MSP relationships and generating measurable pipeline and activation.
• Identifying the product, integration, enablement, and commercial requirements necessary to make HighLevel successful within the MSP ecosystem.
• Developing repeatable recruitment, onboarding, activation, and expansion practices.
• Translating early market learning into the first version of HighLevel’s MSP GTM playbook.
• Identifying opportunities where HighLevel’s existing affiliate model can create a differentiated approach within the MSP market.
• Demonstrating a clear path from initial market validation to a scalable new growth motion.