Sr. Product Manager - B2C & Events

About Us

HighLevel is an AI-powered business operating system that gives agencies, entrepreneurs and SMBs the infrastructure to build, automate and scale. Today, HighLevel supports SMBs across 150+ countries, fueling community-driven growth rooted in real customer outcomes.

To date, businesses operating on HighLevel have generated over $7 billion in ecosystem value. By centralizing conversations, automation and intelligence into one system, we help businesses move faster, reduce complexity and execute efficiently.

Behind the platform, HighLevel powers more than 4 billion API hits and 2.5 billion message events daily. With 250 terabytes of distributed data, 250+ microservices and over 1 million domain names supported, our architecture is built for performance, resilience and long-term scalability.

Our People

With over 2,000 team members across 10+ countries, HighLevel operates as a global, remote-first organization built for speed and ownership. We value initiative, clarity and execution, creating space for ambitious people to build systems that support millions of businesses worldwide. Here, innovation thrives, ideas are celebrated and people come first, no matter where they call home.

Our Impact

Every month, HighLevel enables more than 1.5 billion messages, 200 million leads and 20 million conversations for the more than 1 million businesses we support. Behind those numbers are real people building independence, expanding opportunity and creating measurable impact. We're proud to be a part of that.

About the Team

The B2C/Creators Product team at HighLevel is focused on building and scaling a world-class learning experience for our customers and their audiences. The platform currently serves over 1.1 million monthly active users, making it one of HighLevel's most widely adopted products. This role offers a unique opportunity to operate at scale while solving B2C-style learner experience problems within a B2B2C product ecosystem.

Events is one of the newest products in HighLevel's Memberships suite, currently in beta and being built from the ground up. It gives our customers a native way to create, publish and sell events — in-person, online and hybrid — with ticketing, RSVPs, paid and free registration, and attendee management, sitting directly alongside the contacts, communities, courses, credentials and automations they already run their business on. Organizers build and run their events from the Memberships admin; attendees live the whole thing inside Client Portal, next to the courses, communities and credentials they already sign in for.

What You'll Do

• Own and Shape the B2C & Events Roadmap
• Close the Table-Stakes Gap, Then Go Past It
• Take Events from Beta to GA
• Build Ticketing, Checkout and Payments
• Give Organizers Ownership of Their Audience
• Own Event-Day Operations
• Own the Attendee Experience in Client Portal
• Drive Distribution and Discovery
• Open the Platform
• Champion UI/UX Excellence
• Talk to Organizers Constantly
• Experiment and Optimize
• Support Scale, Reliability and Trust
• Collaborate Cross-Functionally
• Define and Own the Metrics
• Deliver Outcomes, Not Just Features

Who You Are

• B2C Experience
• An End-to-End Owner
• UX-Attentive for Learning
• Experimentation-Minded
• Learner-Centric
• Customer-Obsessed
• Strategic and Execution-Focused
• Data-Informed

What You'll Bring

• 7+ years of Product Management experience, with meaningful exposure to events, ticketing, marketplace, commerce or B2B2C SaaS products.
• Proven track record of taking a product from early stage to scaled adoption, with clear ownership of the decisions that made it work.
• Hands-on experience with monetization mechanics — checkout, pricing and packaging, payments, refunds, payouts and fee structure — and the operational realities that come with them.
• Working knowledge of the events and ticketing category, including how platforms such as Eventbrite, Luma, Meetup and Cvent are positioned, priced and differentiated.
• Solid understanding of UI/UX principles, with the ability to partner closely with design to deliver intuitive, accessible and high-quality journeys for two distinct user types: organizers and attendees.
• Familiarity with SaaS and B2C platform growth levers, including user activation, engagement loops, retention, lifecycle optimization, and audience monetization.
• Comfort operating with ambiguity, incomplete data and shifting priorities in a fast-moving, remote-first environment.
• Bonus: You have worked on an events, ticketing or community platform and can clearly articulate your personal impact on organizer growth, conversion and revenue.

Why Should You Join Us?

At HighLevel, we foster an exciting and dynamic work environment driven by a passionate team. We believe in a collective responsibility where no task is considered someone else's job. Our unwavering focus is on providing value to our users, and we achieve this by delivering solutions swiftly through lean principles, allowing us to bring products to market in a matter of weeks rather than quarters.

Every good idea is put to the test, ensuring that we maintain a high standard of innovation. We prioritise the well-being of our team, recognizing that by taking care of them, they can better serve our users. We embrace the concept of continuous and iterative improvement, understanding that progress is an ongoing journey. We are also a well funded & profitable company.

Join us at HighLevel, and you will have the opportunity to learn the intricacies of scaling a B2B SaaS startup and develop impactful products that cater to the needs of our customers.