Field Marketing Manager

What you'll do:

• Translate India sales and channel priorities into integrated field and channel marketing strategies and annual or quarterly plans.
• Own the end-to-end execution of approved marketing programs, including stakeholder alignment, planning, delivery, follow-up, and performance reporting.
• Partner with India sales and channel leaders to design programs that generate qualified pipeline and contribute to revenue through direct and partner-led activities.
• Collaborate with channel account managers, distributors, resellers, and technology partners to develop and execute demand-generation and channel-enablement programs.
• Plan and manage B2B industry events, executive engagements, campaigns, webinars, and other customer- and partner-facing activities.
• Coordinate agencies, timelines, logistics, communications, and success measures for marketing programs.
• Develop and execute integrated campaigns across digital, events, partner marketing, communications, and enablement channels.
• Manage allocated marketing investments and program budgets, including forecasting, spend management, budget reconciliation, compliance, purchase orders, invoices, expenses, and program documentation.
• Track program performance using agreed metrics, marketing automation platforms, and CRM systems; provide timely insights and recommendations to India and APAC sales and marketing leadership.
• Use performance data and stakeholder feedback to optimize future programs, improve pipeline contribution, and strengthen partner engagement.
• Support APAC-wide programs and campaigns in India as required.

What you've done:

• Earned a bachelor's degree in Computer Science, Electrical Engineering, or a related field.
• Built 6–10 years of experience in field marketing, channel marketing, or integrated B2B technology marketing.
• Planned and executed B2B industry events and partner-led demand-generation programs from the ground up, delivering against defined goals and budgets.
• Developed strong relationships with distributors, resellers, value-added distributors, and technology partners within the India market.
• Managed agencies, vendors, timelines, logistics, communications, and other executional requirements for marketing programs.
• Executed digital marketing programs directly or through partners to increase awareness, engagement, lead generation, and pipeline across India.
• Translated sales and marketing objectives into clear strategies, actionable tactics, measurable success criteria, and execution plans.
• Monitored and evaluated marketing programs, events, and campaigns using marketing automation and CRM systems.
• Demonstrated proficiency with marketing automation and CRM platforms such as Marketo and Salesforce.
• Familiarity with Folloze, Workfront, Monday.com, and 6sense is an advantage, along with the ability to learn new systems quickly.
• Gained experience marketing network security, cybersecurity, observability, or related technology solutions.
• Developed knowledge of the India technology partner and channel ecosystem.
• Worked effectively in a global organization and collaborated with regional and worldwide marketing teams.

Who you are:

• A results-oriented marketer who connects field and channel programs to measurable pipeline, revenue, and partner outcomes.
• A strategic and practical thinker who can translate business priorities into focused, executable marketing plans.
• An organized project manager who can manage multiple priorities, stakeholders, agencies, and deadlines in a fast-paced environment.
• An analytical professional who uses performance data and stakeholder feedback to improve program effectiveness.
• A clear communicator and collaborative partner who can influence cross-functional stakeholders and work effectively with sales, channel, marketing, and external teams.
• A self-directed contributor who leverages internal and external resources to deliver high-quality work on time and within budget.
• Detail-oriented, particularly in budget management, marketing operations, and program administration.
• Willing and able to travel within India as required.