Search Engine Marketing

Major responsibilities and Requirements will include:

• Extensive Knowledge of Google AdWords, Bing, Facebook Ad Manager to perform daily campaign Management on Google, Facebook & Instagram.
• Setting up, managing and optimizing PPC campaigns of various clients on Google, Bing, Facebook and other 2nd tier search engines.
• Manage, Review & Perform daily account responsibilities.
• Should be having the knowledge to implement and monitor conversion tracking in Google Analytics using AdWords and other CPC/PPC campaigns.
• Generating UTM, Implementing GTM Pixels and Tracking Links
• QC of Landing Page and tracking parameters to track the entire funnel of ongoing campaigns.
• Provide insights on creative, audiences and campaign level for all major metrics including conversions, CTR, CPC CPL
• Recommend new strategies for keyword opportunities, campaign structuring, targeting, display network, and other facets of digital campaigns according to client goals.
• Strong Campaign Optimization and analytical skills and well versed with excel sheet functionality.
• Proficiency with MS excel and other MS office tools.

To be considered for this position, you will:

• Have worked for an Advertising Agency for at least 3-6 years in a similar role.
• Have managed one or several accounts and proven delivery of successful results.
• Have the ability to present and propose solutions to your team and client
• Have solid planning and organizational skills with the ability to perform multiple tasks at any given time.
• Have a good understanding of the Digital advertising industry
• Must be a team player and have good learning attitude.
• Google ad words certified professional (preferred).
• Should have good hand on excel formulas & Calculations.