Creative Marketing Manager

About the Role

We're creating a new kind of role at the intersection of UA creative strategy and hands-on Gen AI asset production. Traditionally, a Creative Marketing Manager researches what ads should say and look like, then briefs a design team to build them. This role collapses that gap: you will do both — research and hypothesise what creative concepts will move the needle for Ludo STAR and Parchisi STAR, and then personally generate the static ad assets at scale using AI tools like ChatGPT, Claude, ComfyUI, Freepik, and Midjourney.

This is a 6-month internship built for freshers — we're not looking for a finished creative director. We're looking for someone with a sharp analytical mind, a genuine eye for design, and real curiosity about generative AI tools, who wants to learn the UA creative process end-to-end on live, high-scale games.

What You'll Do

Research & Strategy

• Study what's working in our own top creatives and in competitor UA ads (board games and casual titles) across Google and Meta.
• Keep a pulse on creative ad trends, seasonal/cultural moments, and emerging ad formats relevant to our core markets.
• Translate performance data (CTR, CPI, IPM, ROAS by creative) into clear hypotheses for what to test next.

Creative Briefing & Ideation

• Write detailed, structured creative briefs for new static concepts — audience, hook, message, visual direction.
• Come up with creative angles rooted in game mechanics, player motivations, and regional/cultural nuances (e.g. festival themes, local aesthetics, board-game nostalgia).

Gen AI Production (the core of the role)

• Use AI tools (ChatGPT, Claude, ComfyUI, Freepik, Midjourney, or similar) to produce static ad creatives at volume — both brand-new concepts and rapid versioning of currently winning creatives (new colorways, headline swaps, localized variants, festival/seasonal reskins).
• Maintain visual consistency with the Ludo STAR / Parchisi STAR brand identity across every asset.
• Iterate quickly based on early performance signals — this role is about volume and speed of testing, not one-off polished pieces.

Workflow & Analysis

• Maintain trackers for creative requests, test status, and learnings.
• Partner closely with the UA/performance marketing team to close the loop between what's tested and what's learned.

What We're Looking For

• A fresher or someone with up to ~1 year of experience — Bachelor's degree in Marketing, Communication, Design, or a related field (or equivalent demonstrable skill).
• Genuine hands-on comfort with Gen AI image tools (ChatGPT/DALL·E, Midjourney, Freepik, ComfyUI, or similar) — you've made things with them, not just talked about them.
• Strong prompting instincts: you know how to iterate on a prompt to get a specific, consistent visual result.
• A solid design eye — composition, color, typography, and knowing when something "looks like an ad that would stop a scroll."
• Comfort with data: you can look at creative performance numbers and form an opinion about what to try next.
• Excellent written communication — you'll be writing briefs and defending creative choices.
• Self-directed and fast — comfortable with ambiguity and a high-volume, iterative way of working.

Nice to Have

• Experience with node-based workflows (ComfyUI), LoRA training, or ControlNet/IPAdapter for style consistency at scale.
• Familiarity with Meta Ads Manager, Google UAC, or app store creative requirements.
• Prior exposure to mobile gaming, UA, or performance marketing.
• Basic Photoshop/Figma/Canva skills for cleanup and finishing.

What to Include in Your Application

• A short portfolio or sample set of any AI-generated visual work (any tool, any subject).
• A brief note on one project where you had to figure out a visual or communication problem — the brief, your approach, and what you'd change with more time.

Your Adventure at Gameberry Labs:

At Gameberry Labs, we're all about riding the wave of new trends and tech, and building the best possible player experience that shapes the gaming universe. We strive to be at the forefront of casual game entertainment.

When you join us, you're stepping into a place where your ideas count and your impact matters.

We offer an autonomous studio setup that fosters fast decision-making, empowering you to make a significant impact and accelerate your professional growth.

Why Choose Us:

• Freedom to be you.
• Get in on a seriously competitive salary.
• Hungry? Enjoy free daily lunches.
• We've got your back with company-paid health insurance.
• Team fun? It's our thing!
• Opportunity knocks with limitless growth potential.
• We're making a global splash.
• Your playground: a studio that owns the P&L of its creations.
• Inspiring, down-to-earth teams are our secret sauce.
• Dive into challenges, learning, and growth at warp speed.
• We want to take India to the list of "Top 10 Gaming Studios" in the World.

Ready to embark on this thrilling quest? Join us and let's create gaming history, one pixel at a time.