Principal Product Marketing Manager, Customer Success and Staircase

About This Role:

We’re looking for a full-time Principal Product Marketing Manager, Customer Success and Staircase to join our Marketing team reporting to the Director, Product Marketing. This role is a remote role based in the USA.

What You'll Do:

• Own the Customer Success and Staircase product marketing strategy: audience, market opportunity, positioning, competitive strategy, and go-to-market priorities across buyers and users.

• Develop clear, compelling positioning and messaging that translates complex customer success capabilities into value for executive and technical audiences.

• Lead the joint Customer Success and Staircase narrative through integration: the combined value proposition, the migration and expansion story for existing customers, naming and pricing and packaging..

• Own end-to-end go-to-market and lead cross-functional teams through high-stakes launches, from flagship releases to incremental updates, partnering with Integrated Campaigns, Demand Generation, and Events to drive measurable business results. Equip Sales and Success teams to win with high-quality enablement — competitive agents, pitch decks, and feature materials.

• Synthesize customer, market, and competitive insight to inform product strategy, roadmap prioritization, and differentiated commercialization plans.

• Represent the product area externally and internally in executive narratives, keynotes and conferences, and analyst engagements, including Gartner Magic Quadrant and equivalent evaluations.

• Pioneer AI-native ways of working inside the PMM function with a systems builder's instinct: you don't just produce the deck, you build the process, agents and skills that let it happen faster next time

What We're Looking For:

• 10+ years of product marketing experience in B2B tech (SaaS preferred)

• Exceptional positioning, writing, and storytelling. You make sophisticated technology concrete and relevant to both executive buyers and the practitioners

• Deep experience marketing to enterprise audiences, with demonstrated command of complex buying committees, long sales cycles, and sophisticated business needs.

• Hands-on AI fluency: you already use AI tools to change how you do your own work, and you have a point of view on how AI changes this category.

• High comfort toggling between big-picture strategy and detailed execution, with a strong bias to action. You operate as a credible peer to executives — including in a General Manager or BU model — taking clear positions and driving alignment.