Associate, Operations

About The Role

G2 is looking for an Associate, Operations to join our Buyer Research Operations team. In this role, you will manage daily lead processing, buyer validation, and secondary research for the Pay-Per-Lead (PPL) program. In this role, you will streamline lead qualification and execute vital operational workflows to directly drive G2's PPL revenue growth.

In This Role, You Will:

• Execute Daily Lead Processing & Buyer Research Operations

  • Execute secondary research and leverage databases to identify/quality buyer information supporting PPL business.
  • Validate buyer information and discover new contact details online (e.g., via LinkedIn, ZoomInfo, or company websites and other identified databases) to expand the PPL qualification process.
  • Identify high-relevance leads for the sales team to pursue for product offerings.
  • Leverage data triangulation and high-quality research to identify new target associations for Partner expansion programs.
  • Maintain strict quality standards and accuracy while meeting target turnaround times and throughput SLAs.

• Vendor Research, Profiling & Catalog Management

  • Conduct secondary research to map software products across vendors and identify relevant points of contact (POCs).
  • Create comprehensive company snapshots capturing vendor capabilities and key insights to empower sales rep execution.

Minimum Qualifications:

• Strong secondary research and data triangulation skills.
• Basic technology and software knowledge.
• Intermediate Excel proficiency.
• Experience with sales intelligence tools (e.g., D&B, ZoomInfo, LinkedIn Sales Navigator).
• Excellent written and verbal communication.