Marketing Campaign Operations Specialist

About The Role

G2 is seeking a hands-on Marketing Campaign Operations Specialist to build, execute, and QA marketing campaigns across our demand generation programs. This role owns campaign production in Marketo and the campaign intake process in Asana.

This role focuses on execution: turning campaign briefs into live, accurately tracked programs across webinars, hosted events, third party events, content, and newsletters. The ideal candidate is detail oriented, comfortable working independently with a US based manager and team, and has Marketo experience building and QAing campaigns end to end.

In This Role, You Will:

• Campaign Build & Execution

  • Build and execute campaigns in Marketo, including forms, emails, landing pages, smart campaigns, and programs, across webinars, hosted events, third party events, ebooks/content, and newsletters
  • Partner with Demand Generation and Content teams to translate campaign briefs into live, correctly configured campaigns

• Campaign Intake & Process Management

  • Own the campaign intake process in Asana, including the core campaign templates for webinars, hosted events, third party events, ebooks/content, and newsletters
  • Maintain subtask structure, dependencies, and handoff points across campaign types to reduce manual coordination

• QA & Campaign Hygiene

  • QA campaigns pre launch and post launch for correct tracking, UTM parameters, and Salesforce sync
  • Troubleshoot and resolve campaign level issues, such as broken links, form errors, or tracking gaps, as they arise
  • Maintain campaign naming conventions, tagging, and documentation for consistency across programs

• AI-Enabled Campaign Operations

  • Use AI tools to speed up campaign QA, list building, and content formatting tasks
  • Identify opportunities to apply AI to reduce manual campaign build time and improve turnaround on intake requests

Minimum Qualifications:

• 2-3 years of experience in campaign operations, marketing operations, or demand generation execution at a B2B SaaS or technology company
• Hands-on experience building campaigns in Marketo, including forms, emails, landing pages, and programs
• Strong attention to detail and QA discipline
• Comfortable working independently and asynchronously with a US based manager and team
• Able to accommodate stakeholder/manager hours in the US when needed
• Experience managing campaign intake or project workflows in Asana or a similar tool