Job Description
In This Role, You Will Be Responsible For:\n\n<strong>Portfolio and Product Strategy</strong>\n- Own the product strategy and roadmap for the full G2 Content portfolio, not only net-new AI products.\n- Define how the current Content portfolio and future capabilities fit together into a coherent customer experience.\n- Translate customer and market demand into clear product bets, sequenced roadmaps, and evidence-based portfolio decisions.\n- Partner with go-to-market, Finance, RevOps, and Legal on rights, packaging, commercial readiness, and responsible experimentation.\n\n<strong>AI-Native Content Operations</strong>\n- Build the product system that turns G2 evidence and customer objectives into high-quality, reusable content across formats and channels.\n- Apply AI to research, briefing, creation, enrichment, personalization, approvals, distribution, and measurement where it creates real leverage.\n- Create structured content, metadata, provenance, rights, and workflow capabilities that make the output reusable and trustworthy.\n- Design the human-control layer for strategy, taste, claim substantiation, brand safety, and material approvals.\n\n<strong>Distribution and Measurement</strong>\n- Connect content creation, distribution, activation, and measurement into a coherent customer experience.\n- Use customer and performance signals to improve future product, content, and channel decisions.\n- Run focused discovery and testing to validate customer value before scaling new capabilities.\n- Make measurement clear enough for customers and internal teams to understand what worked and what should happen next.\n\n<strong>Trust, Portfolio Leadership, and Commercial Outcomes</strong>\n- Protect editorial independence: customers may sponsor, commission, distribute, and activate content, but they cannot buy conclusions, rankings, or favorable independent coverage.\n- Set clear decision rights across Product, Editorial, Research, Creative, Delivery, and commercial teams - preserving editorial independence and accountable product ownership.\n- Align Product, Engineering, Data, Research, Editorial, Creative, Marketing, Revenue, and customer-delivery teams on the end-to-end experience.\n- Define and track a focused set of product, customer, business, and trust metrics.\n- Communicate product tradeoffs, investment needs, evidence, and progress clearly to senior stakeholders.\n\n### Minimum Qualifications:\nWe realize applying for jobs can feel daunting at times. Even if you don’t check all the boxes in the job description, we encourage you to apply anyway. \n- 10+ years of product management experience, including Principal- or lead-level ownership of customer-facing products.\n- Demonstrated product experience in both content systems and advertising, adtech, audience activation, or performance-marketing products.\n- Strong product judgment in AI-enabled workflows, data products, audience experiences, and human-in-the-loop controls.\n- Experience consolidating or modernizing a broad portfolio into a sequenced roadmap, migration plan, and shipped outcomes.\n- Proven ability to work across Editorial, Creative, Engineering, Data, Research, Sales, Marketing, and customer-delivery teams.\n- Commercial fluency across software, services, media, or hybrid models, including entitlements, rights, packaging, and pricing.\n- Excellent communication, customer judgment, and cross-functional influence in ambiguous environments.\n\n### What Can Help Your Application Stand Out:\n- Experience with B2B media, content marketing platforms, ad tech, creator tools, or owned-media products.\n- Experience commercializing proprietary data, research, audience, or customer-voice products.\n- Experience with content operations, measurement, rights and provenance, or AI-assisted production workflows.\n\n### Our Commitment to Inclusivity and Diversity:\nAt G2, we are committed to creating an inclusive and diverse environment where people of every background can thrive and feel welcome. We consider applicants without regard to race, color, creed, religion, national origin, genetic information, gender identity or expression, sexual orientation, pregnancy, age, or marital, veteran, or physical or mental disability status. Learn more about our commitments here.\n\n--\nFor job applicants in California, the United Kingdom, and the European Union, please review this applicant privacy notice before applying to this job.\n\nstrong>How We Use AI Technology in Our Hiring Process</strong>\nG2 incorporates AI-powered technology to enhance our candidate evaluation process. These tools may assist with initial application screening, skills assessment analysis, and identifying candidates whose qualifications align with specific role requirements. While AI technology supports our recruitment workflow, all final hiring decisions remain under human oversight and judgment.\n\nYour Choice Matters: If you would prefer that your application be reviewed without AI assistance, you can opt out by entering your email address in the email entry field at the bottom of the Automated Processing Legal Notice. Choosing to opt out will not disadvantage your application in any way—we will ensure your materials receive a thorough manual review by our hiring team.\nFor additional details about how we handle your information throughout the application process, please review G2's Applicant Privacy Notice.
