Marketing Analyst

Roles and Responsibilities

• Content Strategy & Opportunity Identification

  • Develop and execute Setmore's content and organic growth strategy across websites, blogs, feature pages, solution pages and industry pages.
  • Analyse search demand, user behaviour, keyword trends and existing content performance to identify content gaps and growth opportunities.
  • Identify opportunities to improve, expand, consolidate, restructure or retire existing content based on performance and business priorities.
  • Build content plans based on search intent, customer needs, business opportunities and competitive gaps.
  • Develop content clusters and topical authority strategies to strengthen Setmore's visibility across priority topics and industries.
  • Identify opportunities across the entire customer journey, from discovery and education through consideration, conversion and product adoption.

• SEO, AEO & AI Search

  • Lead content-focused initiatives to improve Setmore's visibility in Google Search, AI Overviews, AI search experiences, answer engines and other emerging discovery platforms.
  • Identify opportunities to optimise content for SEO, AEO and GEO, including search intent, entities, topical relevance, structured information and internal linking.
  • Identify gaps in Setmore's presence across relevant search results, featured results, AI-generated answers and other online discovery channels.
  • Work with SEO and Engineering teams on technical and structural improvements that support crawling, indexing, content discovery and AI search visibility.

• Analytics & Performance

  • Analyse Google Search Console, GA4, keyword research platforms and other analytics tools to understand content and organic performance.
  • Build frameworks for measuring content performance across impressions, rankings, clicks, organic traffic, engagement, conversions, signups and revenue.
  • Identify the reasons behind changes in content and organic performance and recommend actions to improve results.
  • Establish content performance benchmarks and regularly report on progress against business objectives.
  • Connect content performance to the broader acquisition funnel rather than measuring traffic in isolation.
  • Use data to continuously prioritise which content opportunities should be pursued first.

• Cross-functional Collaboration

  • Work closely with Content, SEO, Product Marketing, Design, Engineering and Leadership to execute the organic growth roadmap.
  • Partner with Product Marketing to identify content opportunities around new features, products, industries and customer use cases.
  • Work with Design to improve content experiences, information architecture and conversion paths.
  • Collaborate with Engineering on technical and structural changes that can improve search visibility and AI discoverability.
  • Help the broader marketing team understand emerging opportunities in search, AI discovery and content-led acquisition.