Digital Marketing Manager

Position Overview

The Digital Marketing Manager is responsible for increasing Frontline's digital visibility, audience engagement, website traffic, and conversion through data-driven digital marketing programs. This role owns the execution of the company website, SEO and AI search optimization, email campaigns, and paid digital advertising.

What You'll Do

• Own and optimize the Frontline website, including content, landing pages, navigation, user experience, and conversion performance.
• Analyze website behavior and performance to identify opportunities to improve traffic, engagement, user experience, and conversion.
• Develop and execute SEO, AEO, GEO, and AI search strategies to improve organic visibility and discoverability.
• Conduct keyword, competitor, audience, and search-intent research to guide website and content priorities.
• Monitor organic traffic, search rankings, website authority, indexing, and visibility across traditional and AI-powered search platforms.
• Partner with content owners to improve the search performance of webpages, articles, reports, FAQs, and thought leadership.
• Optimize website content, metadata, internal linking, structured data, and other on-page SEO elements.
• Plan, build, and optimize campaigns, nurture programs, and automated journeys in HubSpot and other channels.
• Manage paid digital advertising across Google, LinkedIn, and other relevant channels, including targeting, budgets, testing, and optimization.
• Monitor website, search, email, and paid media performance using GA4, Google Search Console, HubSpot, and advertising platforms.
• Use customer behavior and campaign data to improve digital journeys, engagement, conversion, and return on investment.
• Partner with Marketing Operations to ensure campaigns follow established data, tracking, attribution, automation, and lead management standards.

What You Bring

• 5+ years of experience in digital marketing, growth marketing, demand generation, or a related field.
• Demonstrated experience managing and optimizing B2B websites, landing pages, email campaigns, and paid digital programs.
• Strong knowledge of SEO, AEO, GEO, AI search optimization, Google Ads, and LinkedIn advertising.
• Hands-on experience with GA4, Google Search Console, HubSpot Marketing Hub, HubSpot Content Hub or CMS, and digital analytics platforms.
• Experience building email campaigns, nurture journeys, audience segments, and testing programs in HubSpot.
• Strong understanding of website conversion, customer journeys, digital campaign measurement, and performance optimization.
• Ability to use customer, campaign, and sales data to make informed marketing decisions.
• Experience using AI tools to support research, content optimization, campaign development, testing, and analysis.
• Excellent communication, organization, analytical, and project management skills.
• Ability to manage multiple priorities and meet deadlines in a fast-moving, collaborative environment.

Not Sure You Meet Every Requirement?

We know that great candidates may not match every qualification listed. If you're excited about the role and believe you could be a strong fit, we encourage you to apply. We value potential and a growth mindset as much as experience.

Join Us

At Frontline Managed Services, we celebrate different backgrounds, experiences, and perspectives. We are committed to building a team that reflects the clients and communities we serve.

"We are an equal opportunity employer. All applicants will be considered for employment without attention to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran or disability status."