Creative Director

Company Description

Organizations everywhere struggle under the crushing costs and complexities of “solutions” that promise to simplify their lives. To create a better experience for their customers and employees. To help them grow. Software is a choice that can make or break a business. Create better or worse experiences. Propel or throttle growth. Business software has become a blocker instead of ways to get work done.

There’s another option. Freshworks. With a fresh vision for how the world works.

At Freshworks, we build uncomplicated service software that delivers exceptional customer and employee experiences. Our enterprise-grade solutions are powerful, yet easy to use, and quick to deliver results. Our people-first approach to AI eliminates friction, making employees more effective and organizations more productive. Over 72,000 companies, including Bridgestone, New Balance, Nucor, S&P Global, and Sony Music, trust Freshworks customer experience (CX) and employee experience (EX) software to fuel customer loyalty and service efficiency. And, over 4,500 Freshworks employees make this possible, all around the world.

Fresh vision. Real impact. Come build it with us.

Job Description

Freshworks is seeking a Creative Director to lead and scale our in-house creative team. This role owns the strategy, operations, and output of Freshworks' internal creative function — from brand campaigns, to sales enablement, events, and digital experiences — ensuring every creative touchpoint reflects the quality, clarity, and character of the Freshworks brand.

You will build and run a modern, AI-assisted creative studio that functions with the speed and accountability of an internal agency, delivering work that moves markets and earns attention.

If you're a creative leader who thinks in systems, sweats the craft, and wants to shape how a global SaaS brand looks and feels at every touchpoint, you'll feel right at home.

Responsibilities:

• Own and operate Freshworks' internal creative studio as a center of excellence, serving brand, demand generation, product marketing, sales, and regional teams
• Define and evolve the visual and creative expression of the Freshworks brand, ensuring consistency and quality across all formats and channels
• Lead creative development across deliverables — campaigns, digital and social assets, presentations, event materials, video, motion graphics, and sales collateral
• Build scalable creative operations: intake workflows, briefing processes, project management systems, and quality review frameworks that allow the studio to run with agency-level discipline
• Partner closely with teams across marketing to ensure creative work brings the Freshworks narrative to life with precision and impact
• Drive adoption of AI-assisted design tools to accelerate production, expand creative capacity, and enable rapid iteration without sacrificing craft
• Establish and maintain a design system and asset library that empowers internal teams to produce on-brand work independently
• Define and track creative performance metrics — asset utilization, production velocity, stakeholder satisfaction, and downstream impact on campaign performance
• Build, lead, and grow a team of designers, art directors, motion artists, and creative producers