Web Manager

Key responsibilities

• Web Strategy & Operations: Treat the website as an evolving product—own the strategic roadmap and the daily intake, prioritization, and execution of all web updates. Use Jira to triage engineering requests and bug fixes, and Asana to project-manage larger cross-functional campaigns.

• Always-On Performance, Metrics, and Attribution: Own core technical and engagement metrics, site availability, Core Web Vitals, traffic, and usability across desktop and mobile. Connect site behavior to pipeline through CRM/marketing-automation integration.

• Platform Architecture, Evolution, and Accessibility: Own the technical health and modernization of our web platforms, including WCAG/Section 508 conformance, evaluating and implementing enterprise-grade CMS, and infrastructure that scales securely.

• SEO & Organic Growth: Own technical SEO, site architecture, and organic search performance as a primary driver of pipeline; monitor emerging AI-search/answer-engine visibility as a channel.

• Iterative CRO & Personalization: Run a continuous testing program — audits, A/B tests, and landing-page refinement — including personalized experiences for distinct buyer segments (e.g., federal, enterprise, mid-market) via our ABM/personalization stack.

• Global Site Architecture: Build and maintain a scalable, localizable site structure — translation workflow, regional compliance (e.g., GDPR), and CMS framework — to support our enterprise segment's international footprint.

Qualifications

• 5–10 years managing B2B tech or SaaS websites with a product management mindset.
• Bachelor’s degree or equivalent practical experience.
• Hands-on experience leading a major enterprise web platform upgrade or migration, start to finish.
• Daily-operations proficiency in Jira and/or Asana.
• Technical foundation with a genuinely enterprise-grade CMS (e.g., Contentful, Sitecore, Adobe Experience Manager, or a comparable headless/composable platform), HTML/CSS/JS, and scalable architecture.
• Expertise in GA4, Google Tag Manager, Core Web Vitals, and SEO tooling (e.g., Search Console, Screaming Frog) to measure and improve traffic, availability, and usability.
• Data-driven, detail-oriented approach to problem-solving.