Senior Digital Marketing Manager

The opportunity

Flywire is looking for a Senior Digital Marketing Manager to own and evolve our global digital marketing strategy and help shape how customers discover, understand and engage with Flywire across digital channels.

Digital discovery is changing quickly, with buyers increasingly turning to AI-powered search, large language models, social platforms and other digital experiences to research problems, evaluate vendors and make decisions.

This role will help ensure Flywire shows up wherever those conversations are happening.

Working across Flywire’s global verticals, including Education, Travel, B2B & Healthcare, this role will own key areas of digital acquisition, search, AI-driven discovery, website performance and conversion. They will combine strong digital marketing fundamentals with strong experience in emerging technologies, including AI, LLMs, AEO and GEO.

This is a senior individual contributor role for someone who can set strategy, get hands-on in the work, and partner across teams to drive measurable results.

Own Digital Growth & Discovery

• Own Flywire’s global digital marketing strategy across organic search, paid search, AI-driven discovery, web and other digital acquisition channels
• Evolve Flywire’s SEO strategy while building our approach to Answer Engine Optimization (AEO) and Generative Engine Optimization (GEO)
• Develop strategies to improve how Flywire and our content are surfaced, cited and represented across LLMs and AI-powered search experiences
• Monitor changes in search behavior, AI platforms and digital discovery and translate those shifts into actionable marketing programs
• Identify new channels and opportunities to increase awareness, engagement and qualified demand

Drive Website Performance & Conversion

• Own the performance of Flywire’s website(s) as a critical acquisition and conversion channel
• Partner with content, product marketing and demand generation teams to create high-performing digital experiences
• Improve conversion through testing, personalization, audience segmentation and journey optimization
• Use behavioral and performance data to identify friction and improve how prospects move from discovery to engagement
• Ensure our digital experience reflects how modern B2B buyers research and evaluate Flywire

Build AI Into How We Market

• Identify practical ways to use AI to improve digital marketing performance, productivity and speed
• Test and operationalize AI tools across search, content optimization, audience research, campaign development, personalization and analytics
• Build repeatable AI-enabled workflows that help Marketing scale while maintaining quality and brand standards
• Help teams understand how AI is changing buyer behavior and what that means for how we create, structure and distribute content
• Stay ahead of emerging AI, LLM and marketing technologies and determine what is worth testing, adopting or ignoring

Optimize Performance Marketing

• Partner with demand generation teams to optimize paid search, paid social, retargeting and other digital programs
• Improve campaign performance through audience strategy, testing, landing-page optimization and disciplined measurement
• Connect digital activity to pipeline, revenue and commercial outcomes, not just traffic and engagement
• Use performance data to recommend where Flywire should invest, optimize or pull back

Measure What Matters

• Build a cohesive measurement framework across SEO, AEO/GEO, paid media, web, conversion and AI discovery
• Track how Flywire’s brand and content perform across traditional search engines and emerging AI platforms
• Develop clear reporting that connects digital performance to business outcomes
• Use experimentation, attribution and funnel analysis to understand what is working and where we can improve
• Turn data into clear recommendations and actions for Marketing leadership and cross-functional partners

Partner Across Flywire

• Work closely with marketing, product marketing, commercial and GTM teams
• Bring digital expertise into major campaigns, product launches and go-to-market programs
• Help teams think differently about how content should be structured and distributed for both human audiences and AI-driven discovery
• Serve as a subject matter expert on emerging digital trends and translate them into practical actions for the business