Web Strategy & Optimization Lead

About the Role

Fivetran is building data pipelines to power the modern data stack for thousands of companies.

We're looking for a strategic Staff Web Growth Marketing Manager who combines deep expertise in web growth marketing with a hands-on execution mindset. This role is responsible for defining and driving the strategy for our highest-impact web experiences while independently leading complex initiatives from concept through launch, experimentation, optimization, and measurement.

As a senior individual contributor, you'll operate as the company's subject matter expert for web growth, partnering closely with Web Design, Product Marketing, Demand Generation, Brand, Product, Engineering, Analytics, and executive stakeholders to identify growth opportunities, influence priorities, and deliver measurable business outcomes.

Success in this role requires balancing long-term strategic thinking with a willingness to dive deep into execution. You'll establish scalable frameworks for experimentation, measurement, and operational excellence while remaining closely connected to the work – writing requirements, analyzing data, launching experiments, and continuously improving customer experiences.

This is a hybrid full-time position based out of our Austin, TX office, with two days per week in the office.

What You’ll Do

• Define the long-term web growth strategy across Fivetran.com, getdbt.com, and other high-impact web experiences. Align initiatives with company objectives, user needs, and measurable business outcomes.
• Own high-impact web growth initiatives end-to-end, from strategic planning and requirements gathering through launch, optimization, and performance analysis. Partner with Web Design and Engineering to translate plans into real experiences.
• Drive alignment across complex and ambiguous initiatives by balancing business impact, user experience, technical feasibility, and organizational priorities to make informed decisions and move work forward.
• Write comprehensive business requirements documents (BRDs) to translate vision into strategic implementation plans that align cross-functional teams and accelerate execution.
• Leverage behavioral analytics, user research, and market trends to identify opportunities, optimize user journeys, and inform strategic decisions.
• Develop and execute experimentation roadmaps across critical user journeys, including the Homepage, Navigation, Pricing, Signup, and other high-impact experiences to improve acquisition, conversion, and pipeline.
• Partner with Product Marketing, Demand Generation, Brand, Product, Analytics, and executive stakeholders to influence priorities and deliver cohesive web experiences.
• Identify emerging opportunities in AI, personalization, and web technologies, influencing roadmap direction and investment decisions that accelerate long-term business growth.
• Mentor teammates and serve as a recognized subject matter expert, raising the strategic, operational, and execution maturity of the broader web and marketing organization.