Product Marketer, Developer Platform

About this role:

We’re looking for a Product Marketer to own go-to-market for fal’s developer platform, from Model APIs for accessing 1,500+ generative media models, to fal Agent for AI-powered creation, fal CLI for building from the terminal, and the products we build next.

You’ll sit at the intersection of product, developers, creators, and community, turning what we ship into products people want to try, build with, and talk about.

Generative media is evolving incredibly fast. The winning developer platform won't just have the best models. It'll make them easy to discover, experiment with, and build into products.

You'll define how developers experience fal, tell the story of what they can build with it, and grow the community building on top of it.

What you’ll do

• Own positioning, messaging, and GTM for fal’s developer platform, including Model APIs, fal Agent, and fal CLI

• Lead launches for new models, features, APIs, and developer tools

• Grow awareness and adoption across developer and creator communities through social, content, demos, partnerships, and community

• Turn new capabilities into compelling demos, tutorials, guides, workflows, and use cases

• Build a strong product voice across X, LinkedIn, YouTube, developer communities, and emerging channels

• Partner with Creative Engineering to identify trends and rapidly ship demos showing what’s possible with fal

• Develop customer and developer stories showcasing what people are building on fal

• Partner closely with Product and Engineering, bringing market and community insights into roadmap and product decisions

• Work with Growth on SEO/AEO, lifecycle, and product-led growth to turn discovery into active users

• Build relationships with developers, creators, startups, and ecosystem partners and make fal a product people want to talk about

Qualifications/Nice-to-haves

• Strong understanding of AI models, APIs, developer tools, and the generative media ecosystem

• Technical enough to use APIs, experiment with models, and work closely with engineers

• Exceptional product storytelling. You can turn a new API, model, or feature into something people immediately want to try

• Strong instincts for social, content, demos, developer marketing, and community-led growth

• Deeply online and tuned into how developers and creators discover and share new AI products

• Comfortable creating things yourself, from writing a launch post to building a demo or publishing a technical guide

• Strong product instincts and curiosity about how developers actually use what we build

• Bias toward shipping, experimentation, and measurable growth