Affinity Partnerships

About the Role

We're looking for a dynamic, revenue-driven Director – Affinity Partnerships to lead ekincare's push across BFSI, insurance, fintech, and consumer ecosystems. This is a strategic, high-visibility role: full ownership of the affinity partnership lifecycle, from identifying and structuring deals to launching programs and scaling recurring revenue, backed by ekincare's health-tech platform.

Drive affinity-led growth by building strategic partnerships with insurers, banks, NBFCs, fintechs, consumer brands, marketplaces, membership organizations, and loyalty platforms. Own the complete partnership lifecycle, from opportunity identification and commercial structuring to program launch, adoption, and revenue scale-up. Act as the bridge between partner organizations and internal stakeholders to ensure seamless execution.

Lead the development of embedded healthcare and wellness propositions, including OPD benefits, preventive healthcare programs, wellness subscriptions, and teleconsultation offerings, that strengthen partner value propositions while generating recurring revenue for ekincare.

Requirements

What You'll Do

• Lead ekincare's Affinity Partnerships function and drive partnership-led business growth
• Identify, evaluate, negotiate, and close strategic partnerships across BFSI, insurance, fintech, consumer, loyalty, and membership ecosystems
• Develop and launch bundled healthcare and wellness offerings including OPD, preventive care, wellness programs, and subscriptions
• Own end-to-end deal structuring, including commercial negotiations, partnership agreements, pricing, and revenue-sharing frameworks
• Drive recurring revenue growth through partner acquisition, renewals, account expansion, upselling, and wallet-share growth
• Build and maintain executive-level relationships with key partners and internal stakeholders
• Manage partner onboarding end-to-end, including licensing/compliance requirements, system integration, and operational readiness
• Collaborate cross-functionally with Product, Marketing, Operations, Finance, Legal, and Customer Success to ensure successful execution
• Monitor partnership performance, revenue contribution, adoption metrics, and overall business impact
• Represent ekincare at industry events, conferences, and partner forums
• Own quarterly revenue, partnership, and growth objectives defined under organizational OKRs

What We're Looking For

• MBA / PGDM (Marketing, Finance, or Sales) or equivalent practical experience
• 9–12 years specifically in Affinity Partnerships / Affinity Business within BFSI, Insurance, Insurtech, or Fintech ecosystems; candidates from a pure generalist Strategic Alliances or BD background without direct affinity partnership ownership will not be considered
• Demonstrated ownership of an affinity book of business, including sourcing, structuring, and scaling embedded/co-branded product partnerships with banks, NBFCs, fintechs, e-commerce, and consumer brands, with clear premium/revenue attribution
• Hands-on experience with corporate agent licensing, partner on-boarding (online/system-integration and offline/traditional channels), and compliance-led partnership structures
• Strong commercial acumen, including experience in deal structuring, contract negotiation, and revenue-sharing models
• Ability to engage and influence CXO-level stakeholders across partner and internal organizations
• Experience managing large, multi-stakeholder key accounts end-to-end, including collections/portfolio health where applicable
• Prior exposure to health insurance, embedded health benefits, or health-tech partnerships is a strong plus
• Team leadership or mentoring experience preferred; comfortable building a function from the ground up
• Excellent communication, analytical, negotiation, and problem-solving skills

Benefits

• Be part of a high-growth, Series B-funded startup with patented technology
• Work at the forefront of health-tech innovation, trusted by 1000+ companies
• Flat hierarchy, fast-fail-fast-learn culture
• Attractive compensation with performance-based incentives and ESOPs
• 360-degree appraisal process and direct exposure to top management
• Comprehensive medical benefits, plus fitness perks (Gym, Yoga, Zumba, and more)