Product Marketing Manager

About eG Innovations:

eG Innovations builds full-stack observability software for enterprise IT teams. Our flagship product, eG Enterprise, supports over 650 technologies across applications, infrastructure, cloud, containers, virtual machines, databases, and digital workspaces through a single platform.

The product is built for IT teams running complex, hybrid environments. AI-driven correlation, auto-baselining, and root-cause analysis are at the core of how it works. It is available as SaaS or on-premises, and recognised as an APM Champion by SoftwareReviews two years running.

About this role:

This role builds out comparison pages, solution pages, industry BOFU pages, and the messaging architecture that ties them together, at the depth and pace our pipeline goals require. You will work with the Web Growth and Conversion team and an SEO agency.

The role spans Digital Workspace Monitoring (Citrix, Omnissa Horizon, Microsoft AVD, Amazon WorkSpaces, DEX), APM, infrastructure monitoring, and SAP monitoring as a focused commercial priority over the next 12 months.

The Mandate:

Connect product truth to buyer language. Own content, messaging, and sales enablement as commercial outputs that drive pipeline.

What you will own:

• Content production: Own the content roadmap and write it, including comparison pages against Datadog, Nexthink, SolarWinds, Azure Monitor, and Dynatrace, solution pages, industry BOFU pages for BFSI, Healthcare, and Manufacturing, and a blog refresh tied to commercial-intent keywords.
• Messaging architecture: Maintain the positioning framework that every page, ad, pitch deck, and SEO brief flows from. Own the messaging house and ICP discipline.
• Sales enablement: Build battle cards for displacement conversations, vertical one-pagers for BFSI, Healthcare, and Manufacturing, and demo support materials mapped to where deals stall.
• The content-to-SEO pipeline: Work with the Web Growth team and SEO agency to convert keyword intent into published, ranking, converting pages. Brief, draft, publish, and track.

What you will need:

• Hands-on experience with AI tools as a content production system, building structured workflows and prompts that produce publication-ready output.
• A CMS such as WordPress or Webflow, comfortable shipping pages yourself.
• SEO toolkit experience with Ahrefs or Semrush, a working grasp of Search Console, and the difference between commercial and informational intent.
• A content workflow tool such as Notion or Asana.
• Google Analytics and basic attribution.

Background:

• 4 to 8 years total experience in B2B SaaS product marketing or commercial content marketing.
• Personally written and published comparison pages, solution pages, and BOFU content.
• Fluent with messaging frameworks.
• Shipped sales enablement material such as battle cards, displacement decks, and vertical one-pagers.

Nice to have, not required:

• HubSpot or equivalent CRM familiarity.
• Exposure to IT infrastructure, observability, monitoring, DevOps, or enterprise software.
• An understanding of how CIOs, IT Directors, and IT Managers buy.
• Prior experience directing an external SEO or content agency.

The first 90 days:

Success criteria will be agreed before you join. By Day 90 you will have completed a messaging audit, shipped the eG vs Datadog comparison page, delivered battle cards for the top two competitive displacement scenarios, and documented messaging house v1.