Senior Director, Global Marketing Operations (R-19998)

Essential Key Responsibilities

• Set and own the enterprise marketing operations and MarTech strategy, aligned to business goals and modernization priorities, including the marketing technology roadmap, platform selection, and rationalization of the stack.

• Own budgeting, forecasting, and resource planning across marketing operations, maximizing efficiency and return on marketing investment.

• Own strategic lead management end to end, moving the function beyond intake and service: set and own nurture strategy, lead scoring, and routing rules; own lead lifecycle processes, funnel stages, and campaign tracking; and enable Sales on how leads are handled and worked, partnering with Marketing Analytics, Revenue Operations, and Sales stakeholders to align definitions and reporting.

• Own a structured partnership with Sales on lead quality, running a continuous feedback loop that improves what lands with Sales and equips sellers to convert it.

• Build and own Marketing AI Ops: the AI orchestration systems marketing functions run on, connected to the right data sources and governed with knowledge bases that keep agents current on messaging guides, brand guidelines, product naming, and strategy documents.

• Partner with Marketing Analytics to operationalize MB&C's multi-touch attribution framework, ensuring campaign, lead, and customer data are captured consistently and integrated across marketing and sales systems.

• Own marketing data governance as a core accountability of this role: comprehensive policy frameworks, defined data standards, data quality and tracking requirements, and operational guardrails that enable reliable measurement, set in partnership with Legal, Privacy, and Technology and compliant with privacy, regulatory, and risk-management requirements

• Establish and enforce operating standards across campaign intake, governance, SLAs, workflows, documentation, and operational dashboards, setting the team’s operating rhythm and scaling consistent project and work management practices (Asana) across MB&C teams.

• Serve as the central point for cross-functional campaign planning and delivery, aligning marketing teams to launch on strategy and on time with full coordination from brief through post-campaign optimization.

• Partner with MB&C colleagues, Operating Units, Product, Technology, Sales, and Finance to streamline handoffs, resolve competing priorities, and reduce operational friction.

• Own the operating relationship with vendors and contract resources, managing scoping, onboarding, service levels, and performance standards, and deploying contingent capacity against priority work so external delivery meets the same rigor as internal teams.

• Manage, build, and lead a strong global Marketing Operations team, coaching and developing existing members, equipping them with the training and resources to own reporting and orchestration across their channels, and closing talent gaps where needed