Director of Product Marketing - Agentic AI
United States · Full-time
- Posted 4d ago
- From Duck Creek Technologies’s careers page
- Location
- United States
- Type
- Full-time
- Level
- Director
- Experience
- 7+ years
- Department
- Marketing
Opens the listing on duckcreek.wd1.myworkdayjobs.com
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About the role
Who We Are:
Duck Creek Technologies is the intelligent solutions provider defining the future of the property and casualty (P&C) and general insurance industry. Our modern SaaS solutions help insurers set a new standard and revolutionize how consumers interact with insurance companies. With more than 1,000 successful implementations to date, Duck Creek removes the IT burden for insurers so they can focus on the business of insurance.
We have more than 1,700 employees across the globe and are proud to be a Flexible-First employer.
What You'll Do:
The Director of Product Marketing – Agentic AI sets the market strategy, positioning, messaging, and go-to-market direction for Duck Creek's Agentic AI Platform and agent-enabled solutions. This senior individual contributor translates Duck Creek's AI strategy and platform capabilities into differentiated market narratives, buyer value, launch plans, sales plays, and thought leadership. The role partners across Product Management, Engineering, Architecture, Security, Legal, Compliance, Sales, Customer Success, Professional Services, Alliances, Analyst Relations, and Marketing. This role typically does not include direct people management responsibilities.
- Set the product marketing strategy and priorities for Duck Creek's Agentic AI Platform and agent-enabled solutions.
- Own differentiated positioning, messaging architecture, value propositions, and category narratives for agentic AI.
- Direct market segmentation, buyer and customer research, competitive intelligence, and category assessment.
- Influence product and business strategy by bringing market evidence, buyer insight, and commercialization requirements into roadmap, packaging, ecosystem, and investment decisions.
- Lead go-to-market strategy for Agentic AI Platform launches, agent-enabled solutions, and strategic market plays.
- Define the market narrative for responsible and governed agentic AI, including security, data grounding, human oversight, explainability, traceability, observability, and compliance.
- Provide strategic direction and governance for sales enablement, customer-facing content, demonstrations, thought leadership, launch assets, and partner materials.
- Shape demand and market development strategies with Sales, Field Marketing, Demand Generation, Customer Success, and Professional Services.
- Lead analyst, influencer, partner, and industry engagement strategies.
- Establish performance measures for Agentic AI product marketing and go-to-market initiatives.
What You've Done:
Required:
- Bachelor's degree, master's degree, or equivalent experience in Marketing, Business, Insurance, Product Management, Computer Science, Information Systems, Engineering, Data Science, or a related discipline.
- 7+ years of experience in product marketing, portfolio marketing, go-to-market strategy, enterprise software marketing, AI marketing, or related roles within B2B software, SaaS, or enterprise technology.
- Experience setting strategy and leading complex go-to-market initiatives across Product, Engineering, Sales, Marketing, Customer Success, Professional Services, Alliances, and executive stakeholders.
- Experience positioning and commercializing AI, machine learning, generative AI, agentic AI, automation, workflow, data, platform, or other technically complex enterprise solutions.
- Experience developing differentiated positioning, messaging, segmentation, competitive strategy, sales enablement, thought leadership, and market-facing programs for multiple buyer and stakeholder audiences.
- Demonstrated ability to influence senior leaders and lead cross-functional teams without direct reporting authority in a global, matrixed organization.
Preferred:
- Experience in P&C insurance, general insurance, InsurTech, financial services, or another complex regulated industry.
- Experience marketing enterprise-grade platforms, multi-tenant SaaS solutions, governed AI systems, data platforms, integration platforms, or ecosystem offerings.
- Experience working with AI development, research, competitive intelligence, content, demonstration, or model-assisted product marketing workflows.
- Experience engaging industry analysts, influencers, strategic partners, customers, and executive audiences in an emerging technology category.
- Advanced degree, Product Marketing Alliance certification, Pragmatic Institute certification, or comparable product marketing or business training.
Knowledge, Skills, Abilities & Behaviors:
- Expert knowledge of product marketing strategy, category creation, market segmentation, positioning, messaging architecture, competitive intelligence, buyer journeys, sales enablement, launch planning, and B2B go-to-market models.
- Working knowledge of agentic AI concepts, including agent orchestration, tool use, prompt and instruction management, context grounding, human-in-the-loop controls, evaluation, observability, and lifecycle management.
- Working knowledge of responsible AI and AI assurance concepts, including explainability, traceability, auditability, model lineage, guardrails, access controls, security, compliance, and policy enforcement.
- Knowledge of enterprise SaaS and platform considerations, including scalability, reliability, configurability, interoperability, data governance, and ecosystem integration.
- Knowledge of insurance technology environments and workflows across underwriting, claims, policy, billing, distribution, rating, reporting, and customer servicing.
- Skill in translating complex technical capabilities and governance requirements into credible, concise, and compelling narratives for technical and non-technical audiences.
- Skill in assessing market opportunities and strategic trade-offs across customer value, differentiation, adoption readiness, trust, technical feasibility, regulatory expectations, and business impact.
- Skill in using market, customer, competitive, pipeline, adoption, and program metrics to evaluate performance and guide strategic decisions.
- Ability to shape executive decisions, establish cross-functional alignment, and lead complex initiatives through influence rather than direct authority.
- Ability to operate with sound judgment, professional discretion, intellectual curiosity, and adaptability in an emerging technology area.
What We Stand For:
Our global company celebrates and leverages the differences each employee brings to the table. Duck Creek is committed to providing equal opportunity to all employees and applicants without regard to race, color, gender, religion, sexual orientation, age, national origin, disability, marital, military, or any other protected status.
Our Core Values: We Prioritize Respect; We Listen; We Care; We Add Value; and We Lead.
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About Duck Creek Technologies
Core systems for P&C insurersDuck Creek Technologies, headquartered in Boston, builds core systems that property and casualty insurers use to manage policies, billing, claims, and rating.
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