Email Marketing Executive

Job Title: Email Marketing Executive

Experience: 4+ Years

Location: Mohali (Onsite)

Role Overview:

We are looking for an experienced Email Marketing Executive with 4+ years of hands-on experience in bulk email campaigns and lead generation. The ideal candidate should have strong expertise in email marketing tools, campaign management, and generating leads specifically for Mobile App Development and Web Development services.

Key Responsibilities:

• Plan, create, and execute bulk email marketing campaigns.
• Generate qualified leads for Mobile App Development and Web Development services.
• Manage and optimise email databases.
• Use email marketing tools to design, schedule, and track campaigns.
• Monitor campaign performance (open rates, CTR, conversions).
• Perform A/B testing to improve campaign effectiveness.
• Ensure email compliance and avoid spam issues.
• Maintain and update own verified email database.
• Coordinate with the sales team for lead follow-ups.

Required Skills & Experience:

• Minimum 4+ years of experience in Email Marketing.
• Strong experience in bulk mailing campaigns.
• Hands-on experience with email marketing tools such as: Mailchimp, HubSpot, Zoho Campaigns.
• Proven experience in lead generation for IT services (Mobile & Web Development only).
• Must have own updated and verified email database.
• Good understanding of email deliver ability, spam filters, and domain reputation.
• Strong analytical and reporting skills.