Staff Product Analyst (Product-Led Growth)

What You'll Do

• Own the analytics strategy for product-led growth—design experiments, build measurement infrastructure, and drive insights that increase conversion from signup to first programmatic request

• Build robust, repeatable analytics pipelines and dashboards from the ground up using Superset and Heap Analytics

• Partner directly with product managers and designers to define success metrics, establish baselines, and instrument products correctly

• Design and analyze experiments across the developer journey, with deep understanding of API/SDK adoption patterns

• Collaborate with analytics partners in Marketing and Sales to connect product usage signals with acquisition, activation, and downstream sales outcomes, building a holistic view of the end-to-end PLG funnel

• Surface patterns in product usage across our growing portfolio to identify high-value use cases, customer segments, and where to double down on investment

• Serve as the analytical partner to Product leadership: synthesize insights across multiple products and use cases to identify patterns that inform longer-term product strategy and investment decisions

• Establish experimentation best practices and analytical rigor as the team scales PLG motions

• Translate complex findings into clear, actionable recommendations that shape product roadmap and investment decisions

• Build the analytics muscle for the team—creating frameworks and systems that enable PMs to PLG insights while you focus on strategic analysis

You'll Love This Role If You

• Have the seniority and leadership to define what "good" looks like for product analytics at Deepgram

• Get energized by being the first—building systems from scratch and establishing foundational practices

• Can balance deep analytical work with strategic pattern recognition across a multi-product portfolio

• Have strong opinions on experimentation methodology and PLG measurement, backed by experience

• Thrive in ambiguity and can define the right questions to ask, not just answer requests

• Love partnering closely with product leadership to shape strategy in real-time

• Bring natural customer empathy and curiosity, as well as openness to try new tools/AI workflows to maximize analytics efficiency

It's Important to Us That You Have

• Staff-level expertise in product analytics, with proven ability to lead analytics strategy (we care more about expertise and leadership than years of experience)

• Demonstrated track record of accelerating PLG growth at a previous company, particularly driving conversion in developer-focused products

• Strong SQL skills and hands-on experience working directly with data warehouses

• Proven ability to build dashboards and analytics infrastructure yourself—you don't need a data engineering team to be effective

• Deep experience designing, running, and analyzing experiments with statistical rigor

• Understanding of developer behavior and API/SDK adoption patterns—you know what signals matter for programmatic usage

• Experience being the first or founding analyst on a team—comfortable building everything from scratch

• Leadership presence to establish best practices and mentor PMs on data literacy

• Excellent communication skills to translate technical findings into strategic recommendations for executives

It Would Be Great If You Had

• Experience with Superset and Heap Analytics (or similar tools like Mixpanel, Amplitude, Looker, Mode)

• Background in B2B SaaS with both PLG and enterprise motions

• Understanding of multi-product portfolio dynamics and how to measure cross-product patterns

• Experience with usage-based pricing models or real-time streaming data products

• Deep knowledge of product instrumentation and event tracking best practices

• Expertise in advanced statistical methods beyond basic A/B testing (causal inference, cohort analysis, time-series analysis)

• Experience working in voice AI, ML/AI platforms, or developer tools